Explaining the possible impact of social media on company

Global business environment.

TABLE OF CONTENTS
Explaining the possible impact of social media on company..........................................................3
Introduction............................................................................................................................3
Main body ..............................................................................................................................3
Conclusion..............................................................................................................................4
References..............................................................................................................................4
Explaining President Trump's approaches to economic policy impact on foreign economies like
UK or EU and China........................................................................................................................5
Introduction............................................................................................................................5
Main body...............................................................................................................................5
Conclusion..............................................................................................................................6
References..............................................................................................................................6
Discussing emerging economies presenting opportunity for global expansion...............................7
Introduction............................................................................................................................7
Main body ..............................................................................................................................7
Conclusion: ............................................................................................................................8
References..............................................................................................................................8

Explaining the possible impact of social media on company
Introduction
The section is explained the possible impact of social media on companies while using
Facebook and other apps. This help to make proper and effective working for maintain proper
growth of companies.
Main body
In the present days, social media marketing is very important and effective part of the
company’s strategy. Moreover, now companies provide details of product and services through
social sites in order to promote their business. This in turn help in persuading customers at global
about services offered by the firm and thereby contributes in organizational sales as well as
profitability. As per that, government proposed various regulations which impact on businesses
and companies either negative or positive manner (Adekola and Sergi, 2016). Explanation of
those impacts on companies are as follows:
Loss IP and important data:
In the current times, companies are placing various information about their product on
social media which in turn resulted into loss of IP and other sensitive data. Referring this, it can
be stated that security risk is arising from deploying social media in the businesses. This will
release and leaked various important documents of company at market place and create negative
impact on business and company.
Reputation loss:
In the case of social media marketing, customers give their opinions and responses about
products or services on Facebook, Twitter etc. Thus, in the case of having bad experience with
product customers do adverse comment as well which in turn results into reputational loss.
Moreover, negative comments also directly impacts decision making of potential customers.
Those actions and conversation seen by other customers and companies which is gives negative
impact on company and reputation of company will loss at the market place (Aithal, 2017).
When company uploads some details about products or services on social sites such as Facebook
for customers then customers give quick response about the same either negative and positive.
In this regard, negative comments directly influence company’s brand image and market share
adversely.