Explaining the possible impact of social media on company

This section explains the possible impact of social media on companies while using Facebook and other apps. It discusses the loss of IP and important data, reputation loss, and competitor risk.

Global business environment.

TABLE OF CONTENTS
Explaining the possible impact of social media on company..........................................................3
Introduction............................................................................................................................3
Main body ..............................................................................................................................3
Conclusion..............................................................................................................................4
References..............................................................................................................................4
Explaining President Trump's approaches to economic policy impact on foreign economies like
UK or EU and China........................................................................................................................5
Introduction............................................................................................................................5
Main body...............................................................................................................................5
Conclusion..............................................................................................................................6
References..............................................................................................................................6
Discussing emerging economies presenting opportunity for global expansion...............................7
Introduction............................................................................................................................7
Main body ..............................................................................................................................7
Conclusion: ............................................................................................................................8
References..............................................................................................................................8

Explaining the possible impact of social media on company
Introduction
The section is explained the possible impact of social media on companies while using
Facebook and other apps. This help to make proper and effective working for maintain proper
growth of companies.
Main body
In the present days, social media marketing is very important and effective part of the
company’s strategy. Moreover, now companies provide details of product and services through
social sites in order to promote their business. This in turn help in persuading customers at global
about services offered by the firm and thereby contributes in organizational sales as well as
profitability. As per that, government proposed various regulations which impact on businesses
and companies either negative or positive manner (Adekola and Sergi, 2016). Explanation of
those impacts on companies are as follows:
Loss IP and important data:
In the current times, companies are placing various information about their product on
social media which in turn resulted into loss of IP and other sensitive data. Referring this, it can
be stated that security risk is arising from deploying social media in the businesses. This will
release and leaked various important documents of company at market place and create negative
impact on business and company.
Reputation loss:
In the case of social media marketing, customers give their opinions and responses about
products or services on Facebook, Twitter etc. Thus, in the case of having bad experience with
product customers do adverse comment as well which in turn results into reputational loss.
Moreover, negative comments also directly impacts decision making of potential customers.
Those actions and conversation seen by other customers and companies which is gives negative
impact on company and reputation of company will loss at the market place (Aithal, 2017).
When company uploads some details about products or services on social sites such as Facebook
for customers then customers give quick response about the same either negative and positive.
In this regard, negative comments directly influence company’s brand image and market share
adversely.

In addition to this, policy or laws and legislation made pertaining to the usage of social
networking sites also places direct impact on business organization. As per laws, business unit
cannot directly place advertisement about person without prior permission. In addition to this,
company is also obliged to follow rules and regulations pertaining to data security as well as
maintaining confidentiality.
Competitor risk:
In this modern era, company uses social media in order to stay ahead in the competition,
but this in turn increase risk of loss of market share to the competitor by exploiting the insights
social media generates. Further, smaller start-ups and certain high tech companies also found that
social media to be indispensable to their evolution and leveraging the technology in order to
reach customers (Peng, 2016). Therefore, this creates disruptive threat among rivals as well as
disrupt business models too. Therefore, social media increase competitor risk and also creates
negative impact upon the company.
Conclusion
The above study it had been concluded that the social media has gives negative and
positive impact on the businesses. Those risks has mentioned above loss of personal data and
others.
References
Books and Journals
Adekola, A. and Sergi, B. S., 2016. Global business management: A cross-cultural perspective.
Routledge.
Aithal, P. S., 2017. Impact of Domestic, Foreign, and Global Environments on International
Business Decisions of Multinational Firms: A Systematic Study. International Journal
of Management, Technology, and Social Sciences (IJMTS). 2(2). pp.93-104.
Peng, M. W., 2016. Global business. Cengage Learning.

Explaining President Trump's approaches to economic policy impact on
foreign economies like UK or EU and China
Introduction
The section explain President Trump approach to economic policy impact on the other
country here is taking example of UK, EU and China.
Main body
President trumps outlined the various key areas and aspects of the economy which will be
targeted for proper and effective improvement. The policy main aim is to focus on security, by
fighting terrorist and strengthening border defence and immigration control. These policies also
create impact on the foreign economies such that UK and China.
Reduction in trades tensions: President Tumps meeting with EU commission in which
he stated to reduce trade tensions between the UK and EU. This has created negative impact on
the global businesses' environment for companies (Doh, Luthans and Slocum, 2016). The
reduction trade is created positive impact on UK and EU because through both the country are
able to make business relations in positive manner. This will help to increase economy of both
country because through that they have permission to run business in another country. Through
that businesses increase, sales increase and economy is also increased by paying taxes.
Trump also applying pressure upon China to narrow the trade deficit gap between
imports and exports between two countries. Such that in last year, Trump complains that China
buy few goods from US and then US buys same from China, and the gap is $419.5 billion.
Moreover, he also increases tariffs which are imposed by one country while goods are shipped
from trading partner (Trump imposing tariff on China, 2019). The main idea is to increase the
cost of those goods in order to make them less attractive to users as compared to domestic
produce. This, must be paid by buyers of goods while crossing border into country by imposing
tariff. Thus, it reduce trades tensions.
Reform the corporate tax: This is another approach which is introduced by president
trump at the marketplace. That directly impacts the economy of foreign countries (Rowell,
2017). Thus, reforming tax also generate various opportunity to foreign countries as well as
companies to import- export the products (Ferraro and Briody, 2017). in 2017, when Donald
Trump cut the corporate tax rate from 35% to 21%, then claimed that its Corporate Tax cuts

would also increase the average household income of US by $4000. In this economy of UK is
increased because of higher tax rate. This provides reconciliation pursuant to work.
Foreign policy: The foreign policy is make focus on security by fighting terrorist which
is affect the economy of EU because in that government of EU have to take various decision for
protecting that. Further, these foreign policy is actually introduce in order to solve the
international problem and its goal is to preserve the national security of US and then promote the
world peace and also secure global environment as well. Further, through foreign policy,
President of US wants to work with the allies so that they may easily solve the international
problem (Shageeva and et.al., 2017). By introducing foreign policy, Trump wants to promote
democratic values and human rights, then it also leads to cooperative foreign trade and global
involvement by international trade organization.
Beside this, when Trump proposed Foreign policy, he also proposed 45% tariff on
Chinese exports to US and this in turns affect US consumer in negative manner (Rowell, 2017).
Then as per Economic Policy Institute who reported that trade of goods is deficit with China,
also displaced 3.2 million US jobs and thus, these losses creates negative impact upon people as
well.
Conclusion
By summing up above it has been concluded that President trump made various approach
to economic policy which impact of UK and China. The main motive of these approaches is to
provide better life to US people and also increase trade between other countries.
References
Books and Journals
Doh, J. P., Luthans, F. and Slocum, J., 2016. The world of global business 1965–2015:
Perspectives on the 50th anniversary issue of the Journal of World Business:
Introduction to the special issue.
Ferraro, G. P. and Briody, E. K., 2017. The cultural dimension of global business. Routledge.
Rowell, A., 2017. Green backlash: Global subversion of the environment movement. Routledge.
Shageeva, F. T. and et.al., 2017, September. Training the Achievement-oriented Engineers for
the Global Business Environment. In International Conference on Interactive
Collaborative Learning (pp. 343-348). Springer, Cham.
Online
Trump imposing tariff on China. 2019. Online. Available through:
<https://www.theguardian.com/business/2019/aug/02/why-is-trump-imposing-tariffs-
on-china-and-how-could-it-affect-global-economy>

Discussing emerging economies presenting opportunity for global expansion.
Introduction
This section provide a discussion and interpret emerging economic and opportunity
available for businesses so that they will be globally expand their units
Main body
Emerging market provides various opportunity to company and businesses in order to
expand their businesses in other country. This help to make positive and effective market growth
for businesses (Hamilton and Webster, 2018). Emerging market economies are nations whose
economy is growing to becoming more and higher advanced but not yet classified as a developed
country. Those are provided various opportunities for businesses in order to increase their sales
by increasing attraction of more customers towards companies and businesses in global business
environment.
Use of advance technology: Use of advanced technology helps to gaining higher growth
for companies at market place. Such that top companies use advance techniques in order to
capture new market. In this modern era, every company adopt new technology in order to
smoothing the market operations so that it will help to save time and increases future
opportunities. Study conducted by Wood and Logsdon (2017). also shows that 87% of the
modern marketers accept technology because it helps to improve the performance and creates
competitive edge as well. For example: most of the retail sector business uses advance
techniques in order to make payment process more easy for the customers. Due to digitalization,
consumers also prefer online shopping in which they select range of products without wasting
time. Therefore, this all creates positive impact upon the business performance and generate
future opportunities for market.
Further, the digital revolution provide a step to companies to comply with advance
technologies. Such that M-Pesa is the application that helps customers to money transfer at the
time of shopping or in emergency need. Therefore, it is estimated that automation has potential
to raise productivity in developing economies by 0.8 to 1.2 percent points in 2015 to 2030. thus,
shows a positive signs for company to develop their units in emerging markets.
Innovation: In addition to that emerging market have begun to drive global innovation.
Such that many companies start using innovation and thus, emerging market provide an

opportunity to produce innovative products at lower cost. This helps to attract range of customers
and therefore, it is quite important for companies to keep in mind that if they hope to fuel
innovation in emerging markets they need to be aware of potential pitfalls. Hence, by offering
innovative products will also help the business to grab attention of many customers and this in
turn also leads to improve the brand reputation within a market. For example, Tesco who is well
known innovative firm, also launch Harris + Hoole mobile application that allow customer to
place coffee order before reaching (Opportunities in emerging market, 2018). This, innovative
service is offered within 20+ stores of Tesco which grab attention of many customers and that is
why, it helps to sustain the brand reputation in the emerging market.
Conclusion:
From the above study it had been concluded that emerging market is provided various
opportunities for business to maintain their growth factor in effective manner by using advanced
technology. This has used the both fiscal and monetary policy to growth using Trickledown
economics.
References
Books and Journals
Wood, D. J. and Logsdon, J. M., 2017. Theorising business citizenship. In Perspectives on
corporate citizenship (pp. 83-103). Routledge.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
ONLINE
Opportunities in emerging market. 2018. Online. Available through:
<https://www.gsam.com/content/gsam/us/en/advisors/resources/investment-ideas/
emerging-markets-opportunities.html#section-
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