Pestle and SWOT Analysis of BMW

GLOBAL BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Pestle analysis on the chosen company.......................................................................................3
SWOT analysis for the chosen company.....................................................................................4
Key drivers identifies in SWOT analysis that impacts the functional areas of the business.......5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
International businesses are the organizations which have global presence in different
countries. International presence to acquire large market share and achieve profitability goal of
the business. Business must evaluate different factors of the external business environmental in
order to right manage the internal management of the business ad adopt to all the challenges of
the external business environment factors in order to achieve productivity in the business
activities. In the context of Bayerische Motoren Werke AG (BMW) which a global car
manufacturing company producing luxury vehicles and motorcycles. The company was found in
1916 and headquartered in Munich, UK. It is world’s fourth largest motor vehicles producing
company. This report covers the SWOT and PESTLE analysis in the context of BMW and the
key factors that affects the function of the business activities (Brenner, 2018).
TASK
Portfolio Paper 2: SWOT Analysis
Pestle analysis on the chosen company
Pestle analysis is the external business environmental analysis whch helps to analyze the
different factors external business environment that positively or negatively impacts the business
performance. Pestle analysis on BMW is discussed below:
Political factors
BMW complies with all the political factors framed by the business in order to derive the
authentic and ethical business position of the business functions. With the BREXIT, the
company have faced negative outcomes with increased taxes of raw material and production
activities, restriction on imports and exports of the business (Groşanu and et.al., 2015).
Economic factors
With the stable economic conditions in UK and high income earning capacities pf people living
in UK. Thus BMW achieves huge revenue generation by delivering luxury cars and motor
vehicles of large section of the customer segments
Social factors