Global Business Environment | ESSAY
18 Pages7326 Words194 Views
Added on 2019-12-28
Global Business Environment | ESSAY
Added on 2019-12-28
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INDIVIDUAL ESSAY
TOPIC :- In 2016, Do an international firm's home country culture andinstitution still have any implication still have any implication Global business environment can be determined as type of situation in which will havebusiness operation outside of their home town. There are different type of issues or problems thatare faced by management in order to deliver adequate services to customers (Paris, Swartout andMann, 2013). There are many strategies that are implemented by the firm so as to enhance theircustomer base and to attain their competitive advantage. There are areas that has to be consideredand steps are taken in order to develop positive perception among mind of people. In thiscontext, there are internal as well as external factors that affect the business negatively. Aroundthe world, there are many companies that provide their customers with similar products andservices. Different set of strategies are implemented so that they will be able to be better andgrab customer's attention (Yan, Berezhnoy and Nordenskiöld, 2012). Each organization have setup their goals and objectives. In this context, they have set out activities that will be helpful toreach them. For each and every activity, it requires employees who have skills and capabilities sothat they will be able to support the firm. In order words, workers are the face of organization.They are the one who present the products and services to customers. When firm has skilfulworkers, then it helps to develop strong customer base. Further, different countries have diversepolicies which has to be followed by the organizations which have their businesses at differentmarkets. With this respect, it includes corporate social policy, internal operations of business,etc. (Qian, Dean and Chaudhuri, 2012). Moreover, there are different ways through which acompany can enter into a market but it is important that suitable strategy to be adopted so thatthey will be able to enter the market. This essay is about Dell which is a computer manufacturerheadquartered in US and was founded in the year 1984. There are many markets around theworld in which they have developed their business but there are many differences in each of themarket. Dell is a leading computer technology company of USA that is engaged in developing,selling and repairing computer related products and services. The Company was founded byMichael Dell in the year 1984 and it is serving at worldwide level. Major products that are servedby entity includes personal computers, network switching software, cameras, data storagedevices, servers, printers, MP3 players, computer peripherals, Smartphones and software. Dell isenhancing its operations and expanding business in diverse countries (Naumova, Imakaev and
Dekker, 2013). It is assertive that strategic approach should be used for starting operationalactivities in new country. Dell has given focus on expanding its Portfolio and started offeringcomputer solutions to customers. Corporate social responsibility (CSR) is explained as approachtaken by business entity for rendering some part of their revenue for benefit of the society. Wide range of activities are included under corporate social responsibility and it aids inproviding better living standards to local community people (Gulati, Puranam and Tushman,2012). Management of Dell has adopted some innovative methods for completing their CSRactivities. New and advanced technology is being used for giving positive impact on theenvironment and building good image of enterprise in local community areas. Company iscommitted towards putting their best technology for doing good for the people. Every staffmember at Dell gives support for creating values for buyers, employees, shareholders, businesspartners and other stakeholders. First public offering of the entity was started in year 1988 whenoffering of the entity was $35 million (Nora, Lajoie and Gribnau, 2012). Operations of theenterprise started in India in 1996 and it was established as “Dell computers India privatelimited”. It is one of the fastest growing information technology company of the nation andprofitability of company is enhancing day by day. Major concentration of the enterprise is to offer innovative and effective technologicalsolutions for its consumers. CSR activities are defined as manner of operating a business bymeeting legal, commercial and ethical guidelines for rendering better values to customers,shareholders, staff members and local community people (Raff, Ryan and Stähler, 2012). Somecore significant values in CSR includes avoiding discrimination at work place, protecting thebeauty of natural environment, avoiding abuse of human rights at work place and adoptingphilanthropic efforts. Variation of culture also gives impact on corporate social responsibility ofentity and strategic approaches are used for meeting the challenges that are faced due todifferences in cultural environment. Company has adopted advanced technical approach forrendering completing their CSR responsibilities.Electricity is purchased in the enterprise from renewable sources and it aids in renderingprotection to natural environment. Greenhouse emission has also reduced by 16% and totalconsumption of electricity has also reduced by 22 Million Kwh. Adoption of advanced andinnovative technology supports for providing better and effective positive benefits in terms ofcorporate social responsibility of entity (Cavusgil, Knight and Rose, 2014). Adoption of
telecommuting has been done for reducing carbon footprint and it has helped in reducing overalloperational cost of the business. Some important sustainability initiatives are also taken by Entityand projects have been started which includes rainwater harvesting, monarch butterfly habitatrestoration effort and internet restoration. Company has focussed on building a more responsible and innovative supply chain innations and investments have been increased on supplier training and rendering moredevelopment opportunities (Schuster and Holtbrügge, 2012). Technology recycle programs havealso been used by entity for providing better protection to natural environment. In addition to thatsize of packaging also has reduced and sustainable material is used for accomplishing thispurpose. Material which are used in packaging includes Bamboo, Mashrooms and wheat straw.This initiative take by Dell supports in reducing operational and financial cost of the enterpriseand reducing negative impacts on the environment. Team members have volunteered in manycommunity service activities that are organized by entity. Social issues are a big concern andCSR activities of entity aids in rendering better living standard to people (Gruber, MacMillanand Thompson, 2013). Team members in Dell are passionate about serving the communities and they share theirexpertise for giving their support for charitable causes. Home country's culture gives implicationon corporate social responsibility activities of entity. Some approaches are used by managementof Dell for meeting with the issues and challenges that are faced due to cultural differences.Managerial orientation is one such technique and under this ethnocentric orientation aids inmaking use of own culture as a standard for judging culture of other nations (Doherty, N. A.,Kartasheva and Phillips, 2012). On the other hand Polycentric orientation helps in creating amindset under which greater affinity is developed by managers for the nation in which workactivities are performed by them. Geocentric orientation is explained as global mindset in whicha manager is capable for developing understanding about a business and market conditions.Culture of a nation is based on some specific elements that includes geography, gender, age,language, occupation, geography and ethnicity. Characteristics of culture includes learning the culture through socialization andacculturation. Culture of a nation is not about individual behaviour and culture can not beinherited. Whenever, any enterprise starts business in new country than Hofstede's Typology ofnational culture supports for giving a medium for understanding culture of a new country
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