Global Business Environment Solved Assignment - Doc
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Added on 2021-02-17
Global Business Environment Solved Assignment - Doc
Added on 2021-02-17
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Global BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................11.0 Introduction to concept of globalization...............................................................................1P1 Analysis of key drivers of globalization................................................................................1M1Critical analysis of impact of key drivers of globalisation on global businesses..................2P2 Explanation of complexity of strategic challenges faced by global businesses.....................3M2 Critical analysis on strategic challenges caused by globalization on risk, diversificationstrategies and supply chain..........................................................................................................3D1 A critical evaluation of the global business environment.....................................................3TASK 2............................................................................................................................................4P3a) Influences of globalisation on organisational governance and leadership .........................4b) Influences of globalisation on organisational structure..........................................................4c) Influences of globalisation on organisational culture.............................................................5d)Influences of globalisation on organisational functions .........................................................5P4 a) Influences of ethics on organisational function.................................................................5M3 (a) Application of McKinSey 7S Model on organisational structure in case the of UnileverPlc................................................................................................................................................6b)Application of Hofstede's Cultural Dimensions theory in the case of Unilever Plc ..............7P5 Evaluation of different ways decision making can work effectively in a global context .....8P6 Ways (strategies) to enter global markets .............................................................................8(b) A critical evaluation of the key barriers to globalization and recommendations toovercome them............................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONGlobalization refers to integration of policies, cultures, markets, industries and economiesworldwide. It involves services and goods, economic resources of technology, data and capital.Brands are developed globally, which serves higher, middle and lower income countries.Unilever is transnational consumer goods organisation which is headquartered in UnileverHouse, London, Netherlands, UK Rotterdam. Their products are beauty and personal care,cleaning agents, foods and beverages. In this report concept of globalisation, its key drivers andtheir impact. Strategic challenges faced, risks, strategies applied and evaluation of strengths andweaknesses of operating globally have been analysed. Influence of globalisation, influence onethics, influence on global sustainability and applications of different models have beendiscussed. Strategies to enter global market, key barriers and validation of strategies opted byorganisation are described (Alqahtani and Saba, 2013).Task 11.0 Introduction to concept of globalization.According to Hasan Ali Al-Zu'bi', Globalization can be defined as an ideological-basedand driven concept, that enables organisations to expand their businesses across territorialboundaries. This process is driven by international trade and investment as well as aided byinformation technologies. This would help in developing interaction and integration amongcompanies, people and government of different countries (How do you define globalisation.2019). Globalisation is the process of combination and integrated among people, organisationand government of different countries (What is Globalisation. 2019). This is the proceduredriven by international trade and investment added by information technology. Along with this,it refers to the integration of markets in the international economy and lead towards enhancinginterconnectedness of national economies. It is often primarily focused on economic side of theworld such as trade, FDI (Foreign Direct Investment) and international capital flow.Globalisation refers to geographic distribution of service activities and industries like cross-border networking of companies, production and distribution, sourcing of inputs, research anddevelopment through sharing assets and joint ventures. In order to understand concept ofglobalisation theory is chosen i.e. Theory of trans-formationalism of Globalisation. This theory isfounded by David Held as per him, globalisation reflect enhanced relationship between cultural,1
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