Global Business Environment

Global Business
Environment
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Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
SWOT analysis............................................................................................................................1
Operational impact analysis.........................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCE..................................................................................................................................4
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INTRODUCTION
Global business environment is the environment in different sovereign countries that
involves various factors and focused on operation. In global business environment different types
of business are running where analysis is conducted by business concern to identify the impact
(Lopes, and et.al., 2019). The report is based on Sainsbury, that is large size supermarket UK
based operating business effectively. The report covers SWOT analysis and operational impact
analysis.
MAIN BODY
SWOT analysis
SWOT analysis: This framework is used by management of Sainsbury to know the
strength and weakness that is defined below:
Strength Weakness
 Sainsbury is the largest supermarket
chain across UK.
 The number of employees are more
than 150000 and operating business
effectively.
 This focused on leadership team that
motivates employees to work more.
 This use excellent branding and
advertising in UK.
 The company is facing the stiff
competition in the market.
 Rising in the food prices all over the
world.
 Changing in people demand and taste
(van Wijnen, Ragas and Kroeze, 2019).
Opportunities Threats
 Sainsbury enter in emerging market via
joint venture and partnership firms.
 This use new technology and
innovation in providing products.
 Providing 24/7 shopping and customer
help line services.
 Hiring skilled and talented staff at the
workplace.
 Increasing globalization.
 Increasing changes in current values.
 Occurring of pandemic and epidemic
that directly affects the organizational
sales.
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