Business Environment and Globalization

Business
environment

Content
 Introduction
 Concept of globalization
 Explain driving forces of globalization
 Describe PESTLE analysis of macro environment
 complexity of strategic challenges
 Facilitates specific recommendations to overcome from the
challenges
 Conclusion
 References

Introduction
Globalization creates large opportunities for businesses in less
industrialized countries to tap into large markets across
worldwide. It leads in increase competition related to the cost,
product, services, technologies as well as target market and
price. Positive and flexible business environment helps in
facilitating their operations at global level and expand or grow in
new markets.

Concept of Globalization
Globalization is a term used to portray expanding social, financial, and
political cooperation and interrelation crosswise over political and
social limits. It is the spread of items, innovation, data and
occupations crosswise over national fringes and societies. In
monetary terms, it portrays a reliance of countries around the world
cultivated through facilitated commerce. Globalization thought
processes are optimistic, however the advancement of a worldwide
free market has profited.