Global Business Environment : Assignment

Added on - 21 Jul 2020

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Global BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key factors of cost, market, environment and competitors that drive global trade andcommerce....................................................................................................................................1TASK 2............................................................................................................................................3P2 Complexities of strategic challenges which face by BMW in international environment.....3TASK 3............................................................................................................................................4P3 Effect of globalisation on structure, administration, culture, leadership and functions ofBlades jets...................................................................................................................................4P4 Impact of ethical and sustainable globalisation on company functions.................................4TASK 4............................................................................................................................................6P5 Evaluation of different decision making approaches on a global level.................................6P6 Determination of various routes to internationalisation, inclusion of key barriers................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONGlobal environment is having an impact of various factors which directly affects theworking environment of an organisation. Basically, a business environment can be defined as afactor is which both internal as well as external factors are present which are having an effect onthe activity which is being carried out in the organisation. It is very necessary for all theorganisation to understand the environment in which they can operate into because then onlythey will be able to conduct their operations in an effective manner (Cohen and Kietzmann,2014). The organisation which will be referred in this assignment is Clif bar & company. Thiscompany is conducting operations about manufacturing organic food and drinks in several partsof the world. This report will discuss about the key drivers of globalisation under various aspectsand also the various issues which a company faces while expanding themselves in the globalmarket will also be discussed. Along with this, several kinds of factors which influence theorganisational structure, culture and functions will also be ascertained and evaluated.TASK 1P1 Key factors of cost, market, environment and competitors that drive global trade andcommerceGlobalisation can be characterised as a process under which the integration andcommunication between people, company and economy of the country with the rest of world. Ifglbaliusation wuill be discussed in context with businesses then it can be detrmined that it helpsin economic expansion of an enterprise. In this, an environment is created in whuch investmentis brought in from several segments so that growth and development can be achieved by them.The companies who are carrying out their operations in various parts of countries is known asMultinational companies (Crane and Matten, 2016). The idea of globalisation is basicallysupported by digital technology and transformation and then later on connects the economies ofvarious countries under social and economic grounds. It has also been ascertained that here arevarious factors which compels an organisation to expand at an international level. It is veryimportant for the companies to take all the factors very seriously then only they will be able tocarry out their operations in an effective manner and desired results can be achieved. A briefdescription of key drivers of globalisation are as follows:1
Cost:It can be defined as that factor in which the amount which will be paid by the organisationso as to expand themselves at an international level. It is necessary for every company to investtheir time and resources in understanding the idea of doing expansion in an effective manner sothat they can come to know about the machineries and resources that will be required by them soas to expand themselves at a global level (Doh, McGuire and Ozaki, 2015). The cost that will beincurred by the business are being separated into two forms such as direct cost and indirect cost.Direct costs relates to the factors like insurance, rent, inventories etc. as they have direct relationwith the amount of units produced. On another hand, the indirect cost comprises of expenseswhich is not having any direct relation with the no. of quantities produced and the factors whichare included in this are Personnel, administration and conveyance costs. But the most crucialreason to enter into global market is to increase the efficiency of the firms in terms cost.Through this company is able to build competitive advantage in the market and helps inpresenting the products which is affordable to the customers as well.Market:This can also be considered as one of the most effective factor as it is that place inwhich the company will target their respective customers towards their products and services.Globalisation is occurring in the companies because the market in which they are currentlyoperating has become mature and now it is no more fruitful for them. Like, if a company is doingtheir operations in UK for a longer period of time and have reached the maturity level so now thesituation has come when the company will think of shifting to some other place so that they gainthe profitability once again in new markets. So, if the company is thinking of expanding at globallevel then it is very profitable for them if they are in this kind of situation then right strategies isrequired to be implemented (Epifanova and et. al., 2015).Environment: This is also ethanol factor which is taking into account two very importantfactors which are Technological and political drivers. Both these factors are having a stringconnection with globalisation. It is also noted that commercialisation and liberalisation ofeconomies have made very easy for all the companies to conduct their work operations intoanother country along with their goods and services. If the organisation is having the support ofdigital technologies then they can launch themselves in the another country in an effect manner.Also, the government is providing them support for conducting their operations in an effectivemanner. Due to digitalisation a company can be virtually present at various locations at one timeand these kinds of approaches are also called as e-businesses and e-commerce.2
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