Pestle analysis of global business environment

This article provides a Pestle analysis of the global business environment, focusing on political, economic, social, technological, legal, and environmental factors. It discusses the impact of these factors on Aston Martin, a well-established UK firm operating at a global level.

Global business
environment

Table of Contents
Table of Contents.............................................................................................................................1
Pestle analysis of the organisation operating at global level...........................................................2
Political factor-............................................................................................................................2
Economic factor-.........................................................................................................................2
Social factor-................................................................................................................................2
Technological factor-...................................................................................................................2
Legal factor:.................................................................................................................................3
Environmental factor:..................................................................................................................3
REFERENCES................................................................................................................................4
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Pestle analysis of the organisation operating at global level
PESTLE analysis is the technique which is used to evaluate external environment of the
company. Present discussion is based upon analysis of different factors that are affecting
business environment of Aston martin
Political factor-
These are factors that are related with the political aspects of a country like the stability of
the government, its policies and procedures, and other related aspects. Aston martin is a firm is
very well established in the UK and operating since a pretty long time and there are many
political factors that affects its working and the main factor is the exit of the UK from other
European countries as the firm can lost a market due to this (Kasemsap, 2018).
Economic factor-
These are factors that are related with the economic aspect of a country like inflation and
unemployment rates, foreign exchange rate, etc. and it is an important factor that affects the
working of the firm in a direct way. Aston Martin has a huge impact of these factors as foreign
exchange rates are fluctuating in nature and changes every single day and the market and credit
risk that comes with it possess a big challenge for the firm.
Social factor-
These factor include the cultural aspect and population growth rate and give more
emphasis on the safety of the employee. It shows the behaviour, trends of the worker in the
organization. It includes range of factors like leisure, demographics and religion. In the Aston
Martin they shift the customer preferences and increase the disposable income to survive in the
market. They used car market for the expansion and growth. They generally influence the
female customer and expand their audiences (Keivanpour, Ait Kadi and Mascle, 2017).
Technological factor-
These factor include the technology changes in the organization related to innovation,
research and development and automation through this consumer can access to technology. In
the Aston Martin they grow the interest in alternative fuels and move towards electrification,
they can develop digitalization and innovative technologies in the car to increase their market
share and they also made self-driving car for the female so they can expand their business.
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Legal factor:
The factor includes elements like rules, laws and governance that directs workings of an
enterprise. In UK, there are laws like Equality act, The Care Act, Health and Safety at Workplace
Act and so on that are adhered by management of Aston Martin in order to provide safe and
suitable work surroundings to encourage manpower. At same time, changes in legal factor results
in adverse impacts of performance of entity.
Environmental factor:
There are multiple environmental factors that impacts a business. In UK, political system
is taken consideration actions to safeguard the environment. In this context, administrators of
Aston Martin have made a commitment to make best use of available resources. Furthermore, the
company have laid down largest sustainable systems to supply its cars or other vehicles through
all segments. At same time, it produces engine which are more advance with multiple technique
and create blow emission (Lee, 2017).
By analysing all the above factors, it has been evaluated that all of them are resulting in
changes in business and these are required to be noticed by the enterprise.
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REFERENCES
Books and Journals:
Kasemsap, K., 2018. Mastering business process management and business intelligence in global
business. In Global Business Expansion: Concepts, Methodologies, Tools, and
Applications (pp. 76-96). IGI Global.
Keivanpour, S., Ait Kadi, D. and Mascle, C., 2017. End-of-life aircraft treatment in the context
of sustainable development, lean management, and global business. International Journal
of Sustainable Transportation. 11(5). pp.357-380.
Lee, I. ed., 2017. The Internet of Things in the Modern Business Environment. IGI Global.
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