Global Business Environment

This document discusses the global business environment and its impact on Vodafone, a British multinational telecom company. It covers a PESTLE analysis of Vodafone, examining the political, economic, social, technological, legal, and environmental factors affecting the company. The document also highlights the challenges faced by Vodafone and strategies to overcome them.

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
External environmental research.................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business environment consider various independent areas and significant factors
of the dynamic business environment that tends to influence the significant decision making
process and considering resources of an organisation which influence the abilities (Vlados and
Chatzinikolaou, 2019). To carry forward the study, Vodafone is considered which is a British
multinational telecom company, situated in Berkshire, England and headquarter in London.
Report tends to cover prominent research by identifying the suitable drivers of change which has
major influence on the functioning of company.
MAIN BODY
External environmental research
PESTLE analysis is useful for the marketers in terms of examining the overall business
factors that has major impact on the operations of an organisation. Hence, prominent factors are
identified for Vodafone in terms of exploring the market area and consider significant factors
which are as follows: Political: After Brexit, Vodafone tends to face various issues in in terms of having
suitable competition but besides all these competition, company tends to maintain their
growth undertaking their service revenues up by 0.3%, enhancement in EBITDA by 3.1%
for each and every year (Vodafone PESTLE Analysis, 2020). The intervention of
government leads to impact the overall functioning of company and its trade policies as
after Brexit, the trade policies of Vodafone gets negatively influenced considering the
high pressure on international brands. Economical: Considering the suitable progress in operating transformation, Vodafone
tends to decide the suitable acceleration of prominent timeline in terms of executing their
digital Vodafone programme as it leads towards the growth and success of economy and
company also focus on creating significant liberty for the global transaction. Social: Changes in lifestyle and preferences of customers tends to directly impact
customers by influencing their financial health of the business (Tingbani and et. al.,
2019). Considering the prominent growth and demand of internet tends to increase the
services of internet and reason behind is consumerism.

 Technological: Vodafone tends to develop prominent targets in terms of having
prominent transformation by renewed focus on the operational excellence. As
MyVodafone app of company tends to achieve success in terms of developing and
maintaining customer relationship that put positive impact on the running of company
(Vodafone PESTLE Analysis, 2020). Legal: Government policies tends to enforce suitable policies that leads to increase
control level and also oversight the business (Ahmad, Masri and Lee, 2019). For this,
Vodafone tends to consider effective employment laws and also provide minimum wages
to their employees undertaking the prominent compliances of nation.
 Environmental: Vodafone tends to focus on prominent areas of business in terms of
having prominent CSR activities. For this, they tends to invest in eliminating prominent
carbon footprints to make their business process more sustainable (Vodafone PESTLE
Analysis, 2020). For this, it is important for Vodafone to consider laws which are
developed by government by undertaking the positive impact on the environmental
conditions like considering radiation rays as it can harm the life of birds.
CONCLUSION
Hence, it is identified that Vodafone get suffer from the existing pandemic undertaking
the significant productivity and performance of company. In regard of this, effective market
research is conducted with the help of PESTLE analysis which is useful in terms of considering
prominent risk factors and also undertake suitable strategies and policies to overcome from
threat.

REFERENCES
Books and Journals
Vlados, C. and Chatzinikolaou, D., 2019. Methodological redirections for an evolutionary
approach of the external business environment. J. Mgmt. & Sustainability, 9, p.25.
Tingbani, I and et. al., 2019. Terrorism and country-level global business failure. Journal of
Business Research, 98, pp.430-440.
Ahmad, A.M.B., Masri, R.B. and Lee, C.A., 2019. Future Challenges to the Entrepreneur in
Relation to the Changing Business Environment. Global Business & Management
Research, 11(2).
Online
Vodafone PESTLE Analysis. 2020. [Online] Available through:
<https://www.mbaskool.com/pestle-analysis/companies/17973-vodafone.html>./