Global Business Environment: Key Factors, Challenges and Strategies

This presentation discusses the key factors that drive global commerce, the complexity of strategic challenges faced by organizations, and strategies to succeed in the global business environment. It covers topics such as globalization, political and social factors, PESTLE analysis, and regulatory bodies. The presentation concludes with the importance of considering external factors while expanding businesses in international markets. References are also provided for further reading.

GLOBAL BUSINESS
ENVIRONMENT

TABLE OF CONTENT
 Introduction
 Several key factors that drive global commerce
 Complexity of strategic challenges faced by organisation
 Conclusion
 References

INTRODUCTION
 Global business environment contains various
brands that belongs to different industries
sector and run their business functions
variedly in this environment.

SEVERAL KEY FACTORS THAT DRIVE
GLOBAL COMMERCE
 Globalization is a process through which
countries can trade and exchanges goods and
services with other countries.
 It is important for the organization to make
sure that interconnected and are having a large
amount of networks which can help them in
their business.

CONTINUE…
 Political view point is related to government
policies related to rules and regulations for
international trade.
 In social aspect globalization makes sure that the
company is workings according to the culture and
norms of the society.

CONTINUE…
Key factors affecting globalization
 Cost
 Market
 Environment
 Competition

COMPLEXITY OF STRATEGIC
CHALLENGES FACED BY ORGANIZATION
 When the company is dealing in global setting
there are some regulatory bodies which keep a
close check on the workings of international
companies.
 Their may be some rules and regulations that are
strictly needed to be followed by the companies
in order to do trade in domestic market.

CONTINUE…
Some of the most essential elements that are
needed to be taken in consideration by the
companies are given below:
 WTO
 GATT
Apart from these there are some factors that are
needed to be taken into consideration by the
organization in order to be ready for risks with

PESTLE ANALYSIS
• Political factors
• Economic factors
• Social factors
• Technological factors
• Environmental factors
• Legal factors
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CONCLUSION
From the above report, it could be concluded that external
environment plays a very important role in any business and while
expanding companies in international market they must consider all
favorable and unfavorable factors that might impact their
functioning. Also the companies must create strategies or plan of
action in order to understand different policies and norms of country
they are willing to expand their business.

REFERENCES
 Dauvergne, P., 2018. Why is the global governance of plastic failing the oceans?.
Global Environmental Change. 51. pp.22-31.
 Wright, C. and Nyberg, D., 2017. An inconvenient truth: How organizations
translate climate change into business as usual. Academy of management journal.
60(5). pp.1633-1661.
 Schotter, A. P. and et. al., 2017. Boundary spanning in global organizations.
Journal of Management Studies. 54(4). pp.403-421.
 Kasemsap, K., 2018. Mastering business process management and business
intelligence in global business. In Global Business Expansion: Concepts,
Methodologies, Tools, and Applications (pp. 76-96). IGI Global.

THANK-YOU