Global Business Environment: SWOT Analysis and Impact on Functional Areas

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Evaluating the SWOT analysis of company................................................................................1
Impact of key divers on functional areas.....................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Global Business environment refers to environment in different countries with external
factors that influence by global forces that include market, economic, technological force and
legal forces etc (Barac and et.al., 2016). In this report, HSBC company is chosen which is UK
based British multinational bank that is one of world's largest banking and financial service
organisation. In this report SWOT analysis of company and identification of key forces from
external and internal environment. Apart from that it is examine the ways in which two key
drivers that affect the functional areas such as Marketing and finance is studied.
MAIN BODY
Evaluating the SWOT analysis of company
SWOT analysis is concern with knowing the company's strength, weakness, opportunity
and threats that helps organisation develop awareness of all key factors in formulating decision
for company (Brenner, 2018). HSBC is operating in majority in European countries where there
business operation is affected by many ways. So it is to examine the SWOT analysis of HSBC
company to determine the key forces that influence the business in following way-
Strength Weakness
 Bank is recognised in world and
operates in 66 countries. It deals with
global banking and market, global
private banking.
 It is leading bank by market
capitalisation and enjoy top position in
market and maintaining good
reputation among all banking
institution.
 Due to association with small business
sector the risk was become higher of
profit shortfall.
 As company is involved in sub prime
market in US will make it more
damaged because financial scandal
(Tallman, Luo and Buckley, 2018). IT
shows economical instability in some
countries that lead to impact their
growth progress.
Opportunity Threat
 It is has strong opportunity to gain
market share and that help it to acquire
 There are some threat related to
financial losses, credit issues and fear
1