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Global Business Environment Assignment - Essay

   

Added on  2020-10-05

10 Pages3105 Words343 Views
Business DevelopmentLanguages and Culture
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GLOBAL BUSINESSENVIRONMENT
Global Business Environment Assignment - Essay_1

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1A) Assessing the environment of the global auto-mobile industry (PESTLE Analysis).......1B) Assessing the environment of the global auto-mobile industry (Porter's five forcesanalysis)..................................................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
Global Business Environment Assignment - Essay_2

INTRODUCTIONThe global business environment can be defined as the surrounding in various sovereigncountries that consist some factors that can influence decision making on use and capabilities ofresources (Global Business Environment, 2019). It can be classified as external and internalenvironment. The individual essay aims to evaluate the business environment of global Auto-mobile industry in Central and Eastern Europe. The European car industries has beencontinuously evolving from its early years. The analysis will be done through PESTLE Analysisthat includes various factors; Political, Economic, Socio-Cultural, Technological, Legal andEnvironmental elements that are responsible to affect the business environment of the industries.On the other hand, Porter's Five Forces Analysis will be done that help the organisations toanalyse the forces that can affect the industry in the region.MAIN BODYA) Assessing the environment of the global auto-mobile industry (PESTLE Analysis)The Eastern European is the world's largest car manufacturing region and largest marketin the world (Adekola and Sergi, 2016). It is one of the main manufacturing sectors in the Europeincluding; Western, Central and Eastern and remains important in terms of production, wealthand jobs. The number of auto-mobile production in the Eastern Europe is increasing rapidly.Beside US, Western Europe is the strongest auto-mobile manufacturing area. EU build around 16million auto-mobile every year that is about 30% of the world's car production. There are morethan 20 vehicles producers in the region, with the largest car-maker with their brand such as;Peugeot Citroen, VW, Daimler Chrysler, Fiat and GM and along with it, there are also someindependent car manufacturer; BMW, Porsche and Baritone (Calabrese, 2016). The vehicleproduction of the European automotive organisation has shown a great increase over the last 10years. There are many issues and challenges that the industry faces in the new era such as; risingoil prices, air pollution, etc. are the reason that forced the car makers to rethink about itsmanagement, objective, marketing and goal. The issues and challenges in the externalenvironment for the globalisation and threat for the car industry can be identified by the PESTLEanalysis.Political and legal factor1
Global Business Environment Assignment - Essay_3

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