Impact of Global Business Environment on Marketing and HRM Functional Areas

This report discusses the impact of the global business environment on the marketing and HRM functional areas of Tesco. It includes a SWOT analysis and explores the ways in which key drivers affect these areas. The report concludes with the importance of developing efficient strategies to enhance profit earning capacity.

Global Business Environment
Portfolio Paper

Table of Contents
INTRODUCTION...........................................................................................................................1
SWOT ANALYSIS................................................................................................................1
Ways in which key driver’s impact upon Marketing and HRM functional areas..................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Globalisation is defined as an environment in which there are diverse range of elements are
prevailing and have capability to impact upon organisational functioning and activities in
different type of ways. It also has impact upon entity decision making process that further affect
their profit earning capacity (Kasemsap, 2020). In this has been identified that some of the
certain global factors are legal, political, social, economical and technological those who can
affect business functioning. In this it is important for an organisation to have proper and effective
understanding of all these elements as further formulate formative Strategies and plans in order
to challenge them in effective manner while ensuring more competitive edge in respective
industrial sector. Present report has been conducted on Tesco, company operate their services in
retail industrial sector and provide different type of high quality services and facilities to
consumer. In this report discussion has been made on SWOT analysis in order to evaluate key
driver which is having significant impact upon HRM functional area and organisational
marketing.
SWOT ANALYSIS
SWOT analysis is defined as a strategic technique or plan that aid an organisation and
individual to evaluate their actual strength, weakness, threats and opportunities in order to ensure
their future growth in profitable way (Baltov and Mladenova, 2020). With the help of this
framework entity can ensure more competitive edge in respective industrial sector. In addition to
this, SWOT analysis also provide access to organisation to identify diverse range of factors that
are prevailing in internal and external environment and further enlarge their growth and
development area (Vijayan and Kamarulzaman, 2020). This analysis provides business a
strategic advantage through which they can develop business plan in order to conduct their
operations in effective manner.
STRENGTH WEAKNESSES
 Respective entity operates their
functions and activities by making main
emphasis upon environmental aspects
like low carbon emission. In this entity
have adopted 100% renewable energy
 There are diverse range of laws and
legislations that are prevailing in
United Kingdom provinces and are
required to be implementing by entity
in order to conduct their operations
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as to enhance their brand image in
respective industrial sector.
 Organisation conduct their operations
in a stable political environment that
are taking advantage of high-tech
technology network that facilitate them
to conduct their operations in effective
manner and allow them to satisfy their
customers in best effective manner.
legal way. Negligence of this may
severely affect company in number of
ways.
 Respective organisation performs
diverse range of activities and functions
and these functions get affected by
inflation rate, interest range that is
prevailing in retail industrial sector
(Krings, 2020).
THREATS OPPORTUNITIES
 Dynamic form of changing that is
prevailing in technological aspect force
company to make significant and high
investment in innovation as well as
technology (Nandamuri and Mishra,
2020).
 In-stability in United Kingdom
economic environment have maximum
impact upon entity operational
activities.
 By making their investment in high-
tech technology organisation can
enlarge their opportunities through
which they can assure more growth.
 By maximising their business services
area in other geographical aspects
entity can enhance their customer base
along with profitability.
Ways in which key driver’s impact upon Marketing and HRM functional areas
There are diverse ranges of elements that exist in external and internal environment and
further are having significant capability to impact upon organizational functional areas. Some of
the certain factors are below in context with respective organisation marketing and HR
department.
Marketing:
It has been identified thought marketing department of respective entity engage in the
process of effective promotional activities in order to effectively influence interest and attraction
of consumers towards company product and services. In addition to this, by taking assistance of
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effective marketing strategies organisation aims towards enhancing their economic stability and
opportunities in respective industrial sector. It has been awarded that in order to conduct that
functions in United Kingdom Marketplace organisation required periodical investments in order
to ensure their long term sustainable growth. In these factors like foreign exchange, rate interest
rate and inflation rate are required to be properly undertaken by marketing department in order to
conduct their marketing activities accordingly. It has been evaluated that respective organisation
is required to identify different type of factors in internal and external environment as to further
develop efficient strategies and measures in order to enhance their profit earning capacity.
Human Resource:
HRM department of Tesco engage in the function of recruiting potential candidates from
all around the world in order to fill organization vacant positions (Varvazovska and Regnerova,
2020). It has been seen that there are different type of legal laws and legislations that has been
imposed by country and are required to be abide by companies in order to recruit potential
candidates. With the continuous change in these legislations Tesco may find slower down of the
process of recruiting candidates this may affect their functioning in number of ways. Thus, it is
essential for HR department of respective organisation to have proper and efficient
understanding of all the essential laws and legislations that are having significant impact of entity
functioning. This will allow company to conduct their functions in ethical and legal manner.
CONCLUSION
As per the above discussed report this has been concluded that Global Business
Environment play key essential role in a business structure as it allowed entity to evaluate
different type of factors that are prevailing in external and internal environment in order to
ensure maximum competitive edge by evaluate different factors that are having impact of upon
entity activities. For this development of efficient strategies can be undertaken by entity through
which they can get maximum advantages. In this swot analysis prove to be essential that allow
entry to formulate strategic plan and identify their weaknesses, threats, strength and opportunity
to enhance their profit earning capacity. There are different type of factors which is having
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capability to affect entity HRM and marketing functional area, in this with the assistance of plans
and strategy and it can enhance their profit earning capability.
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REFERENCES
Books and Journals
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Krings, W., 2020. Impacting the B2B-Business Development Process: Social Media Usage
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Kawamoto, M. and Kanie, N., 2020. Engaging Business: The UN Sustainable Development
Goals and Climate Change. In International Development and the Environment (pp. 47-
54). Springer, Singapore.
Madsen, H.L., 2020. Business model innovation and the global ecosystem for sustainable
development. Journal of Cleaner Production, 247, p.119102.
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Cugova, A. and Cug, J., 2020. Motivation for the use of creative accounting techniques in the
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