Global Business Environment: Portfolio Paper 2

GLOBAL BUSINESS
ENVIRONMENT
PORTFOLIO PAPER 2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Key drivers that affect the company operation............................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment is the sum of all environmental factors weather internally or
externally such as employees, supply and demand, suppliers, owners, customers need and
expectation, government intervention, technology change, economic change or market trends etc.
(Elavarasan, and et.al., 2020). This factor affects the business function and operation of a
company. It helps business to finds opportunities and threats that help business to grow or affect
the business.
MAIN BODY.
SWOT Analysis
The analysis of the business environment are done through two models which are
PESTLE and SWOT which analysis the internal and external factor of the business. SWOT
analysis is based on the Unilever Plc company and shows internal and external factor.
Strength
 Unilever had a very strong brand name
in the market of retails stores. The
goodwill of the company had created
the loyal customers in the market for
longer time.
 Company had very wide product range
in their retails stores. This creates the
level of satisfaction among the
customers that provide all type of
products in one place (Gürel, and Tat,
2017). This shows the business growth
of the firms and by merger and
acquisition with other companies.
 The company had very large economic
scale that increases the production
efficiency to maintain the competitor
pricing strategy in market.
Weakness
 Imitable products range of the company
crate the weakness point (Jiang, and et,
al., 2018). In spite of heavy investment
in the company development, products
like Dove and Rexona products can be
sold by other companies too.
 Unilever had Limited business
diversification outside the consumer
goods industry. Lack of influence on
the consumer due to retail store
interruption.
 Dependence on retailer by the
consumers are also one of the weak
point of the as retailer directly affect
the buyers.