Global Business Environment

Global Business
Environment
(Project 1)

Table of Content
Introduction
Concept of globalization
Key driving forces of globalization
Significant impact of digital technology upon globalization
PESTLE analysis of an organization
Challenges of globalization and strategic challenges represents for
the organization
Recommendations on how to overcome these challenges
Conclusion
References

Introduction
Global business environment can be defined as the environment in
various independent nation along with different factors exogenous
to the home environment of the organisation. It is mainly divided
into external and internal environment. An organisation regulates
and operates their business at international level which required to
analyse the social environment of the host nations.

Concept of globalisation
Globalization is a term referred as increasing relation of social,
economic and political sectors across political and cultural
boundaries through out the world. In other words, it can be said as
it is the process of accommodate nations and public by political,
economical and cultural into a broad community.