Global Business Environment (Project 1)

GLOBAL BUSINESS
ENVIRONMENT
(PROJECT 1)

• Introduction
• Concept of globalization
• Factors of globalization
• Impact of digital technology on globalization
• PEST analysis of organization
• Challenges of globalization
• Recommendation
• References
TABLE OF CONTENT

Global business environment refers to the
environment in different countries which influence the
decision making process and capability of an
organisation. It can be divided into two parts: internal
and external environment.
INTRODUCTION

Globalisation is a process of social, economical, cultural and political relation across global
boundaries. It is an integration of societies across the nation by flow of ideas, opinions,
finance, technologies, information, people and service etc. globalisation is a term which
allows the organisations to expand their business in global market.
CONCEPT OF GLOBALIZATION