An Analysis of Business Expansion and Cultural Dimensions

This assignment delves into the intricacies of international business environments, exploring various concepts, methodologies, and tools. It examines the importance of cultural dimensions in business expansion, highlighting the work of Hofstede and its relevance to entrepreneurship. Additionally, it discusses the challenges of expansion, including entry modes and the impact of local self-government institutions on creating a business-friendly environment. The analysis provides insights into global knowledge precincts, bridging technology divides, and improving business environments. It concludes with a discussion on ecological modernization and its integration with environmental and economic concerns.

GLOBAL BUSINESS
ENVIRONMENT
Table of Contents

INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Analysing the key factor of cost, market, environment and competition that drive global
commerce...............................................................................................................................1
M1...........................................................................................................................................3
D1...........................................................................................................................................3
LO 2.................................................................................................................................................4
Complexity of strategic challenge faced by the company when operating in global
environment............................................................................................................................4
M2...........................................................................................................................................6
D2...........................................................................................................................................6
LO 3.................................................................................................................................................7
Evaluating the influence of globalisation on organization governance.................................7
P4 Evaluating the influence of ethical and sustainable factor on organizational function.....9
M3.........................................................................................................................................10
LO 4...............................................................................................................................................11
evaluating the different ways of decision making can work effectively in global context. .11
determine the various routed to internationalisation a firm may adopt with barriers..........12
M4.........................................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Global Business Environment is defined as an environment in which multiple sovereign
nations outside the organisations home environment influence the ways in which the organisation
makes decisions and uses its resources. The report's main aim is to understand the implication
which a company face while dealing with globalisation. The report is based upon the company
Cameco which is one of the fast growing energy and chemical company based in South Africa
and now the firm wish to expand its unit in other countries. The report analyses the key factors of
cost, market and environment that drive the global commerce by using PESTLE analysis and
further it also explains the strategic challenges which a firm faced. Further, report also evaluate
the influence of globalisation on organisational governance and leadership and also evaluate the
influence of ethical and sustainable globalisation. Then the report also describe different ways
decision making can effectively work in global context and determine the routes to
internationalisation and the key barriers in doing business internationally.
LO 1
Analysing the key factor of cost, market, environment and competition that drive global
commerce
Globalisation: It Is the process in which the business and other organization also
develops international influence and also start the operating in an international scale. Apart from
this, it is the process of an interaction and integrating in people, company and other country and
in this modern era, variety of company also grown because of increased global interaction that
comes through growth of international trade (You and et.al., 2019). In the context of quoted firm,
it also wishes to expand its current business in different countries and want to become global
business.
Driving factor of globalisation: There are four main factors that affect the globalisation
and some of them are as follows:
 Cost: It has been analysed that maximizing the business is the motivator for many global
company. The rising and falling costs of the products and services in the global
environment allows different organisations to take leadership in the present market
conditions. It helps a variety of organisations to ensure their product's growth and
development. Along with it, it provides them with an advantage of selling and promoting
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their products and services. This is one evaluation as how factor of costs drives the global
commerce and trade.
 Market: It is another factor that affect the business of Cameco such that consumer in
advance economies are becoming more similar with reference of education, income,
lifestyle etc. It is further analysed that having a global strategy does not mean that the
firm is serve at global level. But the usual approach is to start by picking regions and
proceed further (Laudon and Traver, 2016). Even marketers of certain products are also
found ready buyers in countries with high purchasing power with well developed
infrastructures.
 Environment: It is another factor that affect the business such that an increasing
consumer wealth, mobility and rapid information transfer within boarders, even
technological revolution also continue to accelerate the demands for some global
products. The economical and political environment in which the business is thriving can
bring growth and success. The economic environment allows the business to smoothly
manage its business activities without facing troubles in finance and legal causes that can
cause hindrance in proper production and growth. The political environment helps the
organisation to freely operate and sell its products and services.
 Competition: To remain competitive in market, the company should make their product
innovative so that it force customer to buy the products. It is also evaluated that
competitive company always introduce, upgrade and distribute new products faster than
ever (Salvatore, 2015).
 Communication: It is the most affecting factor in which the leaders should learn how to
communicate effectively and that is why there is a need to learn primary language as
well. This will help to connect and collaborate with different people. It is also analysed
that when a company working at global level, then there is a need to avoid the
misunderstanding that creates lost in translation.
 Transportation: Globalization means to provide products at global level and for that
reason, there is a need to have an effective transportation system. But due to intensive
development of movement of capital which takes place and the world transport system
development also making it possible to raise a large extent and speed as well.
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 Emigration: Due to globalization, many of the learners are also leave the places in order
to earn better and grab new opportunities for their business. But it is consider one of the
most affecting factor as well. further, marketers of certain products are also found ready
buyers in countries with high purchasing power with well developed infrastructures.
 Government Actions: Sudden change in the government policies and some new policies
are adopted which affect the overall globalization in negative way. Even it has been
analysed that change in tax rate also affect the mode of entry in negative way and this
affect the overall performance as well.
Impact of digital technology upon globalisation: It creates a wide impact upon
globalisation such that technological progress has been one of the main force that drives the
globalisation and it leads a business towards a next level of success. Moreover, the technological
advancement reduce the cost of transportation and communication in a nation and even it also
facilitate the global sourcing of raw material and other inputs as well. The information
technology led to the emergence of the global village as well. For example, WWW also reduce
the obstruction of instance and spot at the time of commercial enterprise treatment. It has been
realised that technology such as internet, cable and phone now revolutionized the entire world's
economy and it further enables the globalisation as well.
M1
Globalisation is the wide term that affect the business in both positive and negative way
such that its factor also affect the business in both ways (Klepac and Berg, 2019). From the
above, the cost is one factor that creates positive or negative impact upon the business such that
it affect the business cost because when a business wants to enter into new market, it requires a
lot of money for the promotion. On the other side, market affect the business and creates impact
in such a way that certain products are also found ready buyers in countries with high purchasing
power with well developed infrastructures.
D1
It has been critically evaluated that the global business environment affect the business of
Cameco in positive way, such that if the business follows all the laws and comply with
environmental issues then it affects the business in positive way and if not, then it creates
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adverse impact upon business. The Cameco wish to expand its current business in other
countries and it has been analysed that by adopting new technology firm can get opportunity to
practice differentiated pricing strategy in new market. It also enables the firm to maintain its
loyal customers with a great service and attract new customers as well. But on the other side, it
has been critically evaluated that the company also faces some threat regarding cost and
environment factors that should be comped up while dealing with globalisation.
LO 2
Complexity of strategic challenge faced by the company when operating in global environment
By using PESTLE analysis, the complexity of strategic challenge can be determine such
that, it is mentioned as below:
Political factor: Political factors plays a significant role in order to determining the
factor that impact upon the firm's profitability (You and et.al., 2019). This factor also affect the
overall business financial position such that when the government raise the tax rates upon the
mineral and energy products then it affects the business in negative way while on the other side,
when there is no political stability in the country where the business wants to expand then it also
affects the company's overall financial position. That is why, it is recommended to the firm to
keep comply with all the tax rates and pricing regulation when it wants to enter into new
business.
Economical factor: This factor include economy of the country such that inflation rates
and recession. This factor affects the financial position of company, while on the other side,
micro environment factor such as competition norms also creates impact upon the competitive
edge of the firm.
Social Factor: This factor deals with the culture of society and the way of doing things
that impact upon the culture of an organization (Yigitcanlar and Inkinen, 2019). Such that shared
beliefs and attitude also creates impact upon the business overall structure and to attract large
customers towards them, the company also design the marketing message and by analysing
needs of the people and country, it produces the products accordingly. Apart from this, the media
outlet also affect the public opinion and it has been analysed that Cameco also uses both
traditional and modern advertising in order to influence the customers towards them.
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Technological Factor: The technological factors are the major ones which impacts the
company's growth and development. The business has to keep producing its products and
services as per the technological advancements in order to achieve market success (Kasemsap,
2018). Firm keep producing innovative product in order to sustain in this competitive era such
that it invest in its research and development department so that it keep producing the products
accordingly and it can lead to industry wide disruption by offering innovative new products.
Legal Factor: It deals with the laws that are prescribed by the government and it should
be follow by Cameco when it wants to expand its current business in further countries. These
laws are, Employment law, Data Protection Law, Copyright and patent etc. It is also evaluated
that a firm should carefully analyse all the laws and regulations made by government before
entering in new market so that it helps to raise the company's overall profitability (Young, 2020).
Environmental Factor: Every country have different norms and environmental
standards that creates impact upon the profitability of an organization. Therefore, within a
country often states also have different environmental laws and liability laws. Moreover, the firm
needs to follow the sustainability laws and as the firm deal with energy resource, then the firm
should also work for protecting the environment (Klepac and Berg, 2019). Some factor that
Cameco needs to consider are weather, climate change, recycling and waste management etc.
Challenges faced by the company: Financial Management: One of the core challenges faced by Cameco because the
organisation is not having a set organisational department or individuals working to
manage its finances. In order to ensure that, it is important for the organisation to set up a
proper financial department to manage its finances properly and achieve set growth and
success.
 Performance Monitoring: Its products and services are being sold across the world. In
order to ensure proper growth and development, it is important for the organisation
monitor its performance accordingly. Lack of workforce and skilled individuals makes it
difficult for the organisation to monitor its performance. In order to resolve this issue it is
important for the organisation to set up new teams, and recruit skilled individuals in order
to monitor its performance and achieve set growth and development.
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M2
Cameco faces a variety of challenges while working at global level. It becomes difficult
for the organisation to produce its products and services and maintain organisational advantage
along. In order to do that, the organisation has to improve its products and services to achieve
better growth advantage. The challenges faced by Cameco includes financial management where
it is not having a set of team and individuals to manage its finances. In order to resolve the issue
of financial management, it is important for the organisation to set up a team and set required
technologies in order to achieve required growth and development. The other major issue which
is faced by the organisation is monitoring its performance. In order to solve this, it is important
for the organisation to hire skilled individual and make use of new technologies to monitors its
performance accordingly.
D2
In order to overcome the globalisation challenges, it is recommended to the firm to
understand the importance of culture to overcome the challenge of loss of cultural identity in
which firm can Hofstede's dimensions of culture. These challenges include the challenges of
performance monitoring and financial management. In order to resolve these challenges the
important strategies advanced by the organisation includes understanding in what ways its
competitors management are monitoring their performances. Also, understanding the financial
assets of the organisation in order to properly set up a team. These strategies can help the
organisation to solve the major problems which it is facing. Also, their organisational structure
needs to adapt as per the set ways in which associated risks can be solved immediately and the
management is ready to take action when any sort of risk appear. Better decision making can
help the organisation in achieving growth and development and maintaining a market stronghold.
In order to do this, it is important for the organisation's leadership and management to get better
at decision making by making right decisions and observing their seniors. Apart from this, it is
also recommended to the firm to keep evaluating the overall government laws, economic factor
so that it helps to enter into new global market and sustain its operations. Thus, if these strategies
are follows by the business, then it assists Cameco to enter into new market and increase the
company's overall profitability as well.
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LO 3
Evaluating the influence of globalisation on organization governance
Structure, culture, leadership and governance of Cameco: The structure of Cameco is
hierarchical such that it have board of directors, CEO and managers with employees and they all
have their own duty and perform tasks in such a way that it helps to increase the company's
overall profitability (Stanković and Novaković, 2019). The company also have diverse
workforce such that they all generate different ideas in order to overcome the complex situation.
Beside this, the governance of the company states that Board of director are basically responsible
for supervising the management of a business and they all maintain the governance framework in
order to establish the broad areas of responsibilities that includes appropriate checks and balance
for an effective decision making. Thus, it shows that the workforce of the company is
responsible for overall day to day activities and have committee who perform their own
responsibility. Apart from this, it is also not easy to find the best leadership style for a business
and that is why it also affects the business.
The influence which globalisation have on the organisational governance is that the
government of the organisation has to make their decisions are per the changes occurred in
global environment. Changes such as monetary, trade and political changes are the major ones
impacting the growth and development of the organisation and influencing its organisational
governance decisions. The influence which have it has on its leadership includes that the
leadership of the organisation has to adapt according to the global needs and requirements. The
structure of the organisation needs to be advanced as per the set needs and requirements. For
example, when the organisation is having large demands, it needs to build new factories to
achieve growth and success and build required products. The culture of the organisation often
changes when employees from different ethnicities choose to work in the organisation. It tends to
open new development options brings new communication. Also, globalisation tend to bring new
functions to Cameco as well, such as change in its marketing practices, developing its resources
etc.
McKinsey's 7S model: This tool is designed to help the business manager in order to
understand how their organization is aligned and where it has to improved. The model for quoted
firm is as follows:
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 Structure: the company's structure is such that it has formal and informal allocation of
task and responsibilities in which all the managers and employees are performed their
own task in order to attain the objective of company. The structure of the organisation is
supportive and development oriented. It is important for the organisation to improve its as
per the set needs to profitability.
 System: The company's system or process is quite easy, such that the employee generate
variety of ideas in order to accomplish the goals.
 Style: The leaders of the firm convey the best message to their employees and the
company's leadership style is participative in which they involve their leaders into the
decision making process.
 Staff: The company have diverse culture staff members so that they all perform their
duties and help each other as well.
 Skills: The firm also have the people who posses skills which needed to be deliver in the
cost transformation and management strategy for smooth functioning of the system.
 Strategy: It should keep adopting different strategy for succeed and it need to compete in
volatile, uncertain and complex environment (Salvatore, 2015).
8
Illustration 1: McKinsey's 7S model
(Source: McKinsey's 7S model, 2018)

 Shared values: The company actually wants to provide the best price material and
services to their customers.
CHECKLIST
Structure Supportive, as per the needs and demands of the consumers
System Efficient, management oriented, ensures fulfilment of customer needs
Style Autocratic
Staff Skilled, goal-oriented
Skills Communication is excellent. Needs improvement in team work
Strategy Finding new coach, mentors and taking feedback from the seniors
Shared Values Culture, being growth oriented and harmony.
P4 Evaluating the influence of ethical and sustainable factor on organizational function
In context of Cameco, there are various ethical and sustainability factor that effect the
business while dealing at global market and some of them are as follows:
 If the quoted firm follows the ethics and sustainability, then it reduces the chances of risk
and also securing the earning for a business as well. As it has been further analysed that
brand creates value by generating demand and securing future earning for a company and
in the same way, if the business follow all the ethic and sustainability law then it also
helps to create brand image at global level.
 As if the business follows all the ethics and sustainability, then it creates the positive
impact upon the business function such that ethics are the urgent needs to change the
priorities and to correct the forces which helps to promote the material wealth.
 Moreover, if firm follow all the ethics, then it also generates the demand for products and
services for their customers. For example, Cameco, deals with chemicals then it is quite
necessary for the business to keep follow the ethics when it goes to enter into new market
(Laudon and Traver, 2016).
 The company requires understanding on its customers needs and ensure that every new
product should meet the needs and demands of their customers.
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M3
From the above, it has been critically evaluated that Cameco's working culture is diverse
such that they have different employees who help to raise the company's overall profitability.
Hofstede's dimension of Culture: This is a framework which is used for the cross cultural
communication and also describe the effects of society's culture on the values and even how
these values are further related to behaviour. There are four dimension of the culture which are
as mentioned below:
 Individualism: It shows the degree to which a people in a society are integrated into
groups. It has been analysed that individualistic society also loose ties which are often
related to an individual and these groups are also lacked with undoubted loyalty and also
support each other when there is a conflict arises with another group (Bakir and et.al.,
2015). In case if adopted it can make it hard for the organisation to achieve set growth
and development.
 Uncertainty avoidance: It refers to how members of a society respond to uncertainty or
ambiguity. Cultures that score high on the uncertainty avoidance dimension, tends to
avoid risk-taking. Organisations within these cultures may have more rules in place to
ensure that employees do not deviate from accepted standards (Block and Walter, 2017).
The uncertainty avoidance culture tends make the organisation avoid risks and risk-taking
both, it helps the leadership to achieve growth and development and make its workings
easy.
 Power distance: It is defined as up to an extent in which less powerful members of a
firm accept that power is distributed unequally while on the other side, a higher degree of
index also shows that the hierarchy of the company is clearly established and executed
without any doubt (Hamilton and Webster, 2018).
 Masculinity/ Femininity: The quoted firm's working culture is diverse in nature, such
that it did not discriminate the people on the basis of gender. This dimension explains that
the organisations in which masculinity is observed tend to have more male members in
their working culture and it is dominated by the males (Beugelsdijk, Kostova and Roth,
2017). And the organisation which is femininity dominated are often having large women
members. The Cameco organisational culture is neutral and it neither dominated by male
or female members.
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LO 4
evaluating the different ways of decision making can work effectively in global context
The decisions are based upon the foundation of knowledge and sound reasoning so that it
will help a business to creates long term prosperity. Taking better decision for the company will
always lead. What is the main role of legal department in day-to-day operation of the business in
your career choices a business towards further level of success. There are different ways of
decision making so that Cameco can work in effective way and some of them are as follows:
 As Cameco wants to enter into new market, then it is quite essential to first develop a
good market research so that it helps to take a better decision for the growth of a
business. In this, company can also set goals and agenda because it helps to take better
decision and manager needs to pay attention to planning and evaluating the performance
of their employees as well (Kasemsap, 2018).
 WTO: It is an intergovernmental organization which is concerned with some regulation
of an international trade between the nations. It is one of the best decision that is taken by
the government that is the largest international economic organization in the world. It
also set the global rules for a trade and it also provides the forum for a trade negotiation.
 European:It has the common trade policy in which the European commission also
negotiates the trade agreements and also represents the European interest as well. Apart
from this, it is a charge in trade policy which is conducted by European commission on
the basis of negotiating from the members of countries.
 NAFTA: It is another decision made by government whose main aim is to eliminate the
barriers of trade and agreement between some counties such as US, Canada and Mexico
etc. Thus, the implication of this policy also immediately eliminate the tariffs on one half
of the exports to the US and one third o US.
 Apart from this, the business needs to follow all the ethics and laws when a firm wants to
enter into another country so that they take better decision for welfare of the company.
Apart from this, a business also determine the appropriate level of decision making in
which each and every department of the company should assign their own roles and
responsibilities so that they will perform their duties in better manner (Adekola and Sergi,
2016).
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determine the various routed to internationalisation a firm may adopt with barriers
There are many entry modes for internationalisation for a firm, some of them are as
follows:
Exporting: It is one of the most simple process of selling goods and services from one
country to another. Such that in direct sales, the company directly sell their products and it is one
of the traditional and well established methods in order to reach in target country, because of no
investment in foreign production (Gilje, Loutskina and Strahan, 2016).
Advantages: The biggest advantage of using this mode of entry is that it is fast entry
mode and a company needs not to face any risk. The method is also traditional and mostly used
when a company wants to maximize their profit by other country.
Disadvantages: There are variety of disadvantages using this mode of entry such that the
negative environmental impact upon the transportation and if the owner have low local
knowledge then it also affects the business in negative way. Therefore, most of the company did
not follow this entry mode.
Franchising: It is one of the most common method which is used by many large
business. It refers to business relationship in which the owner authorises another party that use
their brand, product and business system and the process in return for adequate consideration as
well (Hockett and Omarova, 2016).
Advantages: It is one of the less risky strategy and provide better marketing support.
Disadvantages: Sometimes, it may be difficult for maintaining control over franchisee
and opening a franchise rather than starting the own business. Owing a personal offers a
guarantee of a success because it is entirely based on the franchisor's success.
Joint Venture: This is the strategy when company wants to enter into foreign market by
joining the hands and also sharing the ownership and management with some another company
(Connelly and et.al., 2018). Further it is used when two or more companies wants to achieve
same objectives and then they expand the international operations as well. This entry mode is
useful in order to meet out the shortage of financial resources as well.
Advantages: It requires an optimum use of resources and even the partners are also able
to learn from each other and develop strategy to overcome the complex situation as well.
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Disadvantages: This strategy is considered costly and there may be conflicts in
management as well. It is also realised that cultural and political stability also cause a threat for
the successful operations.
Merger and acquisition: It is also one of the most common method which can be used
by Cameco in which a merger is a combination of two or more distinct entities into one, and a
company may also merge into single servicing entity. While on the other side, an acquisition is
controlling interest in a company by another firm (Entry modes, 2019). But it does not mean that
the company lead to dissolution such that its shares are not acquired.
Advantages: It is one of the most simple method and the company also did not want to
invest any high amount on it. Simple and cost effective method than all other routes.
Disadvantages: This strategy creates distress within the employee base for each
organization and may also increase the amount of debt that is owed. Further, it is not easy to
consolidate because of the difference between corporate culture.
Justification: From the above mentioned entry routes, it is recommended to Cameco to
adopt franchising as an internationalisation route because this method is less risky and there is
no need to invest high amount to sustain its brand image in other country. Apart from this, the
method is also not as risky as others methods are and if the quoted firm used Franchising then
there is no need to make efforts for attract customers. Apart from this, the firm also take advise
from the franchisee in order to take a business for further level of success. Therefore, it will be
beneficial to adopt this strategy and enter into new market.
M4
There are variety of barriers such as:
 Language and cultural barriers: It is one of the common issue that makes it difficult
for the organisation to achieve better market and growth. But when the company enter
into new market then language issue become common such that they did not understand
each other language (Challenges of expansion, 2019).
Solution: Adapt the environment and also establish a go-to market strategy.
 Local competition: It is another issue such that when also expand its business into new
market then it also faces local competition from local companies.
Solution: To overcome this, a firm should provide better innovative products and gain
high competition in market.
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CONCLUSION
The above report develops an understanding of the global business environment of
Cameco. It explores and analyses the key factors of the globalisation. These factors include
political, environmental, social, and technological. It has been seen that political factors are the
major ones impacting the growth and development of the organisational and tends to provide it
with less freedom in generating required profitability. Strategic complexities such as risk of
wrong decision making and not rightful leadership practices have been explained. Along with it,
the report briefly explains the influence of globalisation on the decision making in what ways
important decisions and the practices are being made.
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