Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
An introduction to the concept of globalisation..........................................................................1
Driving factors of globalisation..................................................................................................1
Impact of digital technology upon globalisation. .......................................................................2
PESTLE analysis ........................................................................................................................2
Examine the challenges of globalisation and the strategic challenges........................................3
Recommendations.......................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business environment is defined as the environment in different countries along
with the factors which are completely different from home country of a organisation (Kokodey,
Gnezdova, and Lomachenko, 2018) . These factors can not be control by the organisation but
influence its profitability, performance and growth. This report if based on the Sasol limited
which is an integrated energy and chemical company in Sandton, South Africa. This report
includes concept of globalisation along with its key factors and various strategic complexity
associated with operations in global environment.
MAIN BODY
An introduction to the concept of globalisation.
Globalisation is refers to the process of integration and interacting between peoples
companies ans government across the world. It has been associated with the increasing
interdependence of economy across the world with culture and population. Along with this, it
brought cross broader mobilisation of goods and services, technology along with flow of
information and investment the worldwide. Countries has been concentrating on building
paterniship between economies in order to facilitate movements over many countries (Belyaeva,
2018) . The affects of the globalisation are complex but majoe technological advances provides
various advantages as whole through globalization. Developing countries also provides benefits
through globalization as through this they tend to be more cost effective and attract jobs. Sasol
limited is operating in 33 counties along with 30,100 employees worldwide. Through which it
has increase its efficiency and gain a competitive edge.
Driving factors of globalisation.
There are various factors which have been support in the success of globalisation , some of the
drivers are explained below:
Containerisation: This is refers to a system of standardise transport which utilised same
size of steel containers to transport goods. These can easily be transferred through any modes of
transport. Ocean shipping cost has been reduced due to containerisation and manufacturing
country come closer to markets for exports through which market becomes contestable globally.
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