Global Business Environment - Sasol Assignment Sample
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Global Business Environment
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Table of Contents INTRODUCTION...........................................................................................................................3 PART 1............................................................................................................................................3 1)............................................................................................................................................3 2).............................................................................................................................................4 3)............................................................................................................................................5 4)............................................................................................................................................5 5)............................................................................................................................................7 6)............................................................................................................................................7 PART 2............................................................................................................................................8 1)............................................................................................................................................8 2)............................................................................................................................................9 3)..........................................................................................................................................10 4)..........................................................................................................................................10 5)..........................................................................................................................................11 CONCLUSION..............................................................................................................................12 REFERENCES..............................................................................................................................14
INTRODUCTION Global business environment isoutlinedaspositionindifferentautonomous statehaving componentexogenictointeriorsurrounding oforganization causingmakingconclusionon abilityandusageof resources (Apăvăloaie, 2014). This help organisation to develop their firm and activities ineffectual and economic styleat global level. It is veryessential for structureto enlargebusiness at international level in order to earn maximum gain and profits. Thepresented reportissupportedon SASOL Limitedestablishedin 1950 at South Africa which ischemicand fastincreasingenergy based organisation. This produces commercialise technologies which includes fuels, electricity and others. It is considered as largest organisation in chemical and energy production(Sasol Ltd (SSL), 2019). This report is divided into two parts where first section represents driving force and situationforeconomic processand second representseffect and strategicpath.It also covers PESTLE, McKinsey's and other model for describing business and its activities at global level. PART 1 1) Globalisation is defined asactivityofintegrating and fundamental interactionbetween institution, group,government, companiesworldwide.This hasfull-grownbecause of rise in communicatingandinformationapplication.Theincreasingworldwideactionleadsto developmentof foreign culture,commerceand ideas. It is also calledeconomical operationof group action and physical phenomenonrelated withethnical and societal view.It regardgood, application, information,economic resources of capital, services and others. There are various other reasons which leads to increase in globalisation such as social media,commerce systems, complexfinancialgoodandothers(Globalisation,2019).Globalisationprovidesvarious potential benefits to both national economies and international producers in proper manner. SASOL Limited has grown business in different market such as Canada, Australia, Gabon, Mozambique due to rise in globalisation in order to earn maximum profits and gain in competitivemarketplace.
2) Globalisation help SASOL Limited to expand market and increase profits and sales in effective and efficient manner. There are differentdriving cause of economic process thatare mentionedbelow: Technological Drivers- This driving factors has set and shaped foundation for modern globalisation (Drivers of Globalization: Integration of Theories and Models, 2019). It can help SASOL Limited to easily export and import goods and services in other parts of world through moderntransportationandinnovationtechnology.Withriseinglobalisationdifferent transportation has evolved for providing goods and services.For example, the respective organisation has to analyse market to know about change in technology so that they can adopt it in business for achievement of goal and objectives. Political Drivers- With increase in globalisation, rules and deregulated market of trading has lowered tariffs and allow for foreign direct investments which can help SASOL Limited to do their business without any restriction. Also WTO and GATT has assist for doing business effectively and efficiently.For instance, if there is change in any rules related with chemical industry then it should be applied by respective organisation for running their business in effective and efficient manner. Market Drivers- Due to saturation of market, opportunities are limited and global expanding is way through which SASOL Limited can overcome such situation for their business. This assist in knowing about requirement of consumers and produce accordingly for achievement of goal and objective.In current scenario, saturation of market leads to decline in opportunities for organisation. They have to provide high quality products and services so that they can attain set goal and objectives. Cost Drivers- It is the most important driving factors of globalisationthatcanaid SASOL Limited to earnmaximalprofits and gain as price of product vary from country to country where respective firm can takebenefitof it.Italso assist in building economies of scales and high product development for users.With this factor they can increase their profits by analysing market and know about cost of other companies and accordingly set prices for goods. As prices may vary from one country to another due to differ in tax, interest rates and others. Competitive Drivers- With internationalisation, there is competition in global intern firm which force SASOL Limited to play business at global level. This can aid respective
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business togrowbusiness atgloballevel in order to beat competition existing inindustry.This is an opportunity for SASOL Limited that helps in earning maximum profits and gains for industry. There are large number of organisation dealing in same products which creates opportunity for respective organisation to provide high quality goods and services. 3) Digital technology is defined asoriginfor creating,discovery, communicating, analysing and information in digital manner.Itincludes use of software application, programming and web tools. This technology is used for various purpose in business in order to achieve goal and objectives of organisation. The advancement of digital technology has facilitated globalisation for accomplishment. This can help SASOL Limited to become global in order to increase scale of economies and market size. With use of digital technology leads to decline cost for transportation, communication throughout nations and help for global raw materials and input (Impact of Technology on Globalisation, 2019). There also exists patent technology which can help and encourage globalisation for owning patent and exploiting global industry without competition. The digital technology can help buyer and seller of SASOL Limited to perform business at any place and time in proper manner. As digital technology is required for all business due to rise in globalisation in order to run enterprise and their activities effectively. 4) PESTLE analysis is defined asinstrumentwhich is designed for analysingormonitoring macro environmentsegmentthat has impact on business performance (Bartlett, Doz and Hedlund, 2013). There are six components of PESTLE analysis for knowing about market and their conditions. It is used when organisation want to expand business or start new enterprise in market. The PESTLE analysis of SASOL Limited are described below: Political Factors- It is defined as intervention of government at local and national level. This includes policies, rules and regulations, system of government and others. The political condition of each and every country is different from each other. As SASOL Limited is operating business in differentsectorsofuniverseso it need to follow their rules and regulation for survival and sustainability. This deals in chemical and energy manufacturing so it requires more policies of those countries. In order to expand business in other parts of world, respective organisation need to analyse market and their policies, regulations for sustaining in market.
Economic Factors- It includes exchange rate, labour market conditions, inflation rate, taxation rate, interest rate and others (PESTEL / PEST Analysis of Sasol Ltd, 2019). If SASOL Limited has high skilled workforce, then it can raise production and create global opportunities for business. In order toenlargebusiness, it is veryessentialfor respective organisation to know abouteconomicstatusofthatplaceandbuyingpatternofconsumers.Currentlyitis manufacturing chemical and energy at South Africa where exchange rate is fluctuating which can impact long and short term investment plan. Social Factors- This factors includes gender roles, culture, traditions, health and safety attitudes and others. SASOL Limited can test different concepts in order to meet gender needs by providing high quality goods and services. The respective organisation deals in manufacturing of chemical and energy so it need to consider health and safety of their consumers while doing production. It need to consider the need and demand of organisation for providing them chemical and energy in proper manner. TechnologicalFactors-Thisfactorsincludesuseoftechnology,researchand development. For creating business opportunities, it is very important for SASOL Limited to use technology for manufacturing of chemical and energy atworldwidelevel. It is essential for them to bring innovation in products and service in order to survive and sustain in market. With use of such factor, respective organisation can do better and high production for their users. Therefore, it canassistbusiness toaccomplishtheir goal and objectives in efficient andeffectualmanner. LegalFactors-Thisfactorsplaysanessentialpartindevelopmentofchemical manufacturing in economy. To expand business atworld-widemarket, SASOL Limited should consider data protection laws, delivery justice, copyright laws, property rights protection and others. It is very important to follow all legal laws while manufacturing energy and chemical by considering health and safety of people. For such industry, employment laws are very strict which should be followed by SASOL Limited for production. Environmental Factors- These factors are becoming critical for enterprise as there are different rules and regulations related with environment are imposed on business while running their operation and activities in market (Chand and Tung, 2014). This includes climate, weather, laws related to pollution, health and safety and others. The extreme weather at South Africa can add more cost of operations to SASOL Limited for supply chain management. For expansion of
business at other countries, respective organisation need to use renewable technology for their production. 5) In order to run business at global level has to face various challenges by organisation which are described below: Loss of Cultural Diversity- Withgrowthin globalisation has madeexternalculture easier for accessing which has loss culture diversity of respective place and organisation. Here, SASOL Limited is facing problem due to cultural diversity. Job Mobility- The globalisation has shifted manufacturing jobs from less developed to developing countries (Globalization Benefits and Challenges,2019). It is difficult for low skilled employees to find new jobs in other counties due to globalisation. This is the challenges of globalisation which has impacted SASOL Limited employees for getting better jobs. Partner With Globalisation Expert- If SASOL Limited work with expert partners then it can get business advantages and grab many opportunities at international level. With help of ProfessionalEmployerOrganisationcanassistrespectiveorganisationtopresencein international market. Strategicchallengesreferstoapressurewhichexerciseconclusiveinfluenceson organisation's futureoccurrence(Huhtala and et. al., 2014). This includes both internal and external where internal are unskilled staffs, manufacturing process failure, lack of raw materials and external are financial risk, expectation of consumers, product changes. It is very important for SASOL Limited toexaminetheir strategic challenges for running enterprise in competitive market. As each and every factors need to be analysed by organisation for making effective decisions in order to achieve goal and objectives oforganisation. 6) Therecommendations provided to SASOL Limited in order toget overfrom challenges discussed above. It is recommended toeveryorganisation to follow rules and regulation formulatedbygovernmentinordertooperatebusinessatinternationallevel.Itisalso recommended to hire skilled and capable employee for running business. The strategies should be made in advance for investing in foreign markets which helps in resource utilisation and maximum returns can be obtained.
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PART 2 1) McKinsey's model consists of seven elementsthatarecategorisedinto soft and hard areas (Cumming and Zahra, 2016). The hard includes system, structure and structure which helps easier for making and managing business activities. This model is described below: Strategy- This is called planning and formulation which is done by SASOL Limited for achievement of competitive advantages and sustaining in competitive market. The respective organisation has made strategy which can help them for achievement of goal and objectives of business through making of vision, mission, values and others. The respective organisation follows corporate strategy for their business where top manager guide lower manager for better work performance. Structure- This is defined as business units and department that are arranged in the organisation for smooth working of different activities and operations. It is highly observable and can be changed easily. It isnecessaryfor SASOL Limited to haveaccurateorganisation structure to manage various divisions, units and departments of business. This organisation follow divisional structure for business as it has many department and units for manufacturing. System- This is regarded as process of organisation that represent day to dayoperationof firm and determine how decision makingmustbe made (Khilji, 2012). Here, SASOL Limited need to have proper and manageable system in organisation for providing energy and chemical to consumers in effective and efficient manner. Skills- This is the abilities and capabilities of individual which help them for performing work incompanyin effective and efficient manner. This element also includes competencies and capabilities of people. When there is alternation in business environment and organisation then various issues are occurred related with skills and capabilities of employees which need to be reinforced with latest strategy and structure of business. Therefore, respective organisation need to identify skills and knowledge of employees as per assigned work. It uses both hard and soft skills such as leadership, accounting and other for better work performance. Staff- This is regarded as significant elements of organisation which helps in knowing about achievement of goals and objectives of business. It is important for SASOL Limited to have look at their staff regarding work performance for achievement of results in effective and efficient manner.
Style- This is defined as way through which company manages top management, their communication and action taken by them. It is style of management for work performance of organisation. SASOL Limited need to adopt proper management styles that can help them for performing activities and operations of business for achievement of goals and objectives. Shared Value- This means standards and norms that identify behaviour of employees and activities of organisation. It can help organisation and their employees for following rules and regulations of business.SASOL Limitedhas their own standard, norms and values that should be followed by staff for manufacturing of chemical and energy. Culture-SASOL Limited need to follow their cultural values and belief in business for achieving their set outcomes in better manner (Shenkar, Luo and Chi, 2014). This reflect rules, regulations, and culture which every operating business need to follow. Governance- It is regarded as system,procedure, practicesandrules which directevery organisation and control their activities and functions. This helps interests of stakeholders like suppliers, management, employers, customers. This caneffect enterpriseand their activities of organisation. Therefore,this becomesnecessary for business to follow governance in their business. 2) Hofstede'sculturaldimensionsisamodelwhichisusedasacrosscultural communication. Thiswasdeveloped by Geert Hofstede which consists of different dimensions of culture which are described below: Power Distance- It means organisation provide power to employees as per their profile or designations (Simic and Dimitrijevic, 2012.). They have right to enjoy benefits accordingly. SASOLLimitedshouldprovidegoodtreatmentstotheiremployeesandstaffforwork performance. The top management should guide lower level management to follow orders and advices. In order to reduce power distance, equal distribution of responsibility should be made. Individualism V/S Collectivism- When individual perform then goal and objectives cannot be achieved. Similarly, when work is performed collectively then business can achieve good results. Therefore, it is important for SASOL Limited to work together for better outcomes. Uncertainty Avoidance- This is defined as culture where employees should revert on unforeseenandunusualcircumstances.Here,SASOLLimitedemployeeshastoprepare
themselves for adjustments. The top manager help business by implementing impactful strategy in order to avoid uncertainty. Masculinity V/S Femininity- It is defined as differences in males and females in culture of organisation. Here, male staff dominate female by implementing different policies. The respective organisation should not allow late setting or travelling of work for female staff. There should not differentiation between male and female for work performance. Long V/S Short Term Orientation- It is responsibility of respective organisation to guide staff for both short and long term goalof businessthatcan help to achieve sustainability and growth of business in effective manner. 3) The ethical and sustainablesectorthat SASOL Limited has toviewin global market are described below: Insist on Integrity in Business Relationship- In order to expand business at global market, it is essential for firm to build relationship with international companies (Voegtlin, Patzer and Scherer, 2012). SASOL Limited also need to develop relationship with consumers, suppliers and others for achievement of goal and objectives. Treat Employees Fairly- It is responsibility of SASOL Limited to treat their employees and staff fairly for effective outcomes. As it is expanding business indifferentparts ofglobeso for that equal treatment is required. All ethical employment laws should be followed by business for achievement of goals and objectives. 4) It is very important for organisation tomakeproper decisions for international business operations as there are various factors which impact in positive and negative manner (Yu and Ramanathan, 2012).They are as follows: Business Expansion- If organisation want to expand business in different locations, then it can helps to gain high income and profits along with achievement of goals and objectives. Decision Making- This is regarded as essential functions of organisation which provides benefits in taking correct decisions at global market. It helps in achievement of goals and objectives in an effective and efficient manner. Equal Treatment- It is necessary for organisation to treat each and every member equally in order to get positive outcome for achievement of pre-determined objectives and goals.
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If organisation can allow their working force in decision making, then it can help them for analysingopinionandviewsforbusinesscurrentstrategyandprovideideasforbetter performance. Therefore, respective organisation need to do market research for knowing taste of consumer, market trends and others for production that is needed by consumers. 5) There are various strategic expansion routes which can be used by business in other countries. They are as follows: Franchising- It means to move in into global or international marketplace. It is the expansionroutewherefranchisorprovidemethodsofdoingbusiness,ongoingbusiness procedures and others (Zhang and Huang, 2012). The franchisor gives right to franchisee to use products and service for particular period of time. It is regarded as most easy way for expanding business which involves different advantages and disadvantages which are described below:Advantage- This can provide benefits to SASOL Limited to use trademark and brand name at global level which create less chances for failure of business. Disadvantage- This is expensive and time consuming which requires large amount of capital for expansion of business across the globe. As each and every country has different culture so the success of business is not sure. Apart from above, other routes of internationalisation are as follows: Licensing- It is defined as an agreement which gives right to licensee for using products that is owned by licensor. The patent, branding and trademark are part of licensing agreement. This internationalisation provide right to respective organisation to use trademark, sell items and others. It carries some advantages and disadvantages which are as follows:Advantage- This create opportunity for SASOL Limited organisation to generate high income and creating opportunities for new business. Disadvantage- The use of licensing create threats for intellectual property which leads to rise in problem for respective organisation. Joint Venture- It is defined as commercial enterprise where two or more organisations join their forces for gaining strategic or tactical edge at marketplace. This can be new project or new firm. This is mainly formed to form single or combined project together. The respective
organisation can do joint venture with other to form new one. It has both pros and cons which are as follows:Advantages- The respective organisation can get benefits by sharing of cost, benefits, expenses and risk among two enterprises. Disadvantages- When two organisation joint and form one then there is high restrictions and less flexibility. Acquisition- It is defined as when one company purchase other company's share for gaining control of that firm. Here, more than 50% of shares are purchased by firm for making decisions in business.Advantages- The respective organisation has advantage in terms of financial gain as low share value organisation acquired by them can earn profits. This creates benefits for both enterprises. Disadvantages- There is problem in integration as activities of both old and new firms have different culture and values for their business. After analysing different routes to internationalisation, it can be concluded that respective organisation can adopt franchising in their business. This helps them to use products and services of other in proper manner so that goal and objectives can be achieved. The key barriers of internationalisation are as follows: Lack of Finance- This is the most important barrier which is faced by many organisation in market. In order to expand business at international level, it is very important to have sufficient funds in order to run firm at competitive level. Lack of Knowledge- For internationalisation, respective organisation should have good knowledge about market, people and other so that each and every activities can be run in effective and efficient manner. Inadequate Market Research- While operating business at international level, it is very important to do proper market research so that requirement of consumers can be known in an effective and efficient manner. CONCLUSION From above mentioned report, it can be concluded that global business environment is very important for enterprise to achieve goal and objectives of business which includes various factors of world. In order toenlargebusiness at global level it is verycrucialfor business to
analyse various factors with help of PESTLE analysis. There areseveralchallengesthatare featuredthrough globalisation that should be minimised in order to achieve set outcomes. The structure, culture and governance helps in managing activities and operations of business. Therefore, each and every factors should be considered while expanding business in other countries.
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REFERENCES Books and Journals Apăvăloaie, E. I., 2014. The impact of the internet on the business environment.Procedia Economics and finance. 15.pp.951-958. Bartlett, C. A., Doz, Y. and Hedlund, G., 2013.Managing the Global Firm (RLE International Business). Routledge. Chand, M. and Tung, R. L., 2014. The aging of the world's population and its effects on global business.Academy of Management Perspectives. 28(4). pp.409-429. Cumming, D. J. and Zahra, S. A., 2016. International business and entrepreneurship implications of Brexit.British Journal of Management. 27(4). pp.687-692. Huhtala,J.P.andet.al.,2014.Marketorientation,innovationcapabilityandbusiness performance: Insights from the global financial crisis.Baltic Journal of Management. 9(2). pp.134-152. Khilji, S. E., 2012. Editor's perspective: does South Asia matter? Rethinking South Asia as relevant in international business research.South Asian Journal of Global Business Research. 1(1). pp.8-21. Shenkar, O., Luo, Y. and Chi, T., 2014.International business. Routledge. Simic, V. and Dimitrijevic, B., 2012. Production planning for vehicle recycling factories in the EUlegislativeandglobalbusinessenvironments.Resources,Conservationand Recycling. 60.pp.78-88. Voegtlin, C., Patzer, M. and Scherer, A. G., 2012. Responsible leadership in global business: A new approach to leadership and its multi-level outcomes.Journal of Business Ethics. 105(1). pp.1-16. Yu, W. and Ramanathan, R., 2012. Effects of business environment on international retail operations:casestudyevidencefromChina.InternationalJournalofRetail& Distribution Management. 40(3). pp.218-234. Zhang, A. and Huang, G. Q., 2012. Impacts of business environment changes on global manufacturing outsourcing in China.Supply Chain Management: An International Journal. 17(2). pp.138-151. Online Globalisation.2019.[Online].Availablethrough: <https://www.economicsonline.co.uk/Global_economics/Globalisation_introduction.ht ml>. Drivers of Globalization: Integration of Theories and Models. 2019. [Online]. Available through: <https://www.grin.com/document/57026>. ImpactofTechnologyonGlobalisation.2019.[Online].Availablethrough: <https://www.vskills.in/certification/blog/impact-of-technology-on-globalisation/>. PESTEL/PESTAnalysisofSasolLtd.2019.[Online].Availablethrough: <http://blueoceanuniversity.com/frontpage/pestelcoanalysis/21878-sasol-ltd>. GlobalizationBenefitsandChallenges.2019.[Online].Availablethrough: <https://velocityglobal.com/blog/globalization-benefits-and-challenges/>. SasolLtd(SSL).2019.[Online].Availablethrough: <https://www.reuters.com/finance/stocks/companyProfile/SSL>.