SWOT Analysis of Tesco Plc: Operational Impact on Marketing and HR Functions

Global Business
Environment
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Executive Summary
This report is aimed at conducting SWOT analysis of a company to identify key drivers
that drives its operations within its internal and external business environment. Tesco Plc is
chosen as organisation for conducting SWOT Analysis for this report. Based on observations and
drivers identified in SWOT analysis of the company, operational impact analysis on the
marketing and HR functions of the company is conducted.
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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Portfolio Paper 2: SWOT Analysis........................................................................................4
Portfolio Paper 3: Operational Impact Analysis.....................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
Appendix..........................................................................................................................................9
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