Global Busines Environment in Auto Mobile Industry

Added on - 07 Jan 2021

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GlobalBusinessEnvironment
Table of contentMAIN BODY..................................................................................................................................3a)Environment of the Global Auto mobile industry by PESTEL analysis..................................3b) Environment of Global Auto mobile industry through Porter’s Five Forces analysis............3CONCLUSION...............................................................................................................................5REFRENCES...................................................................................................................................6
INTRODUCTIONGlobal business environment describe situation in that shows trading at internationallevel. By this an organization able to expand and operate their business operations and functionsat international level by enhancing their technology, customers base, understanding of culture,profitability ratio, shareholders and many more. Global business environment refers can beclassified into two portions that are external environment and internal environment. By this anorganization able to develop their presence in various different countries in order to expand theiroperational areas(Bartlett and Beamish, 2013). For expanding business at global level anorganization manager needs to conduct or develop various strategies as well as activities.Through which a company able to expand business in appropriate and effective manner. Thisassignment is based on auto mobile industries in has wide ranges of companies which conductactivities like designing, developing, manufacturing, marketing and selling products in respectivemarket in appropriate manner. For which they will conduct various analysis such as PESTELanalysis to evaluate external factors and Porter's five forces analysis for evaluating internalenvironment.MAIN BODYa)Environment of the Global Auto mobile industry by PESTEL analysisAuto mobile industry is a one of the huge industry which involves wider ranges oforganization or companies which conduct various functions related to manufacturing automobile. This will include designing of products according to customers, developing it,manufacturing, marketing so that potential customers get aware about it in proper manner and atlast sales it so that customers can enjoy its feature. In United Kingdom it is consider as one of thelargest sector which generate huge amount of revenue. In respective company there is bestknown premium and sports car such as Jaguar, Daimler, Bentley, Aston Martin, Land Rover,Lagonda, Lotus, MG, Mini and many more(Daniels, Radebaugh and Sulliv, 2017).Along withthis there are other companies which manufacture volume car that are Honda, Nissan, Toyotaand Vauxhall Motors.According to survey in year 2018 there are approx 1, 80,000 employeesdirectly working in respective industry and in that year they earn nearby £52.5billion. UnitedKingdom is considered as second largest country which manufactures cars across the world. Toknow more about the auto mobile research conduct PESTEL analysis.
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