Global Business Environment Assignment - ASDA store Ltd
Added on 2020-11-12
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Global businessenvironment
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11.Business environment of ASDA :...........................................................................................12.Government structure ..............................................................................................................13.legal factor of organisation.......................................................................................................2CONCLUSION:...............................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONPestle analysis is define as the tool which is used to identify the external forces facing byan organization. This letter stand for political, economic, social, technology, environmental andlegal. ASDA store Ltd (Lewis and et. al., 2017). Trading as ASDA , is a British super marketretailer. Headquartered in west united kingdom. The company was founded in 1949. In thisreport PESTLE of ASDA describe below:MAIN BODY1.Business environment of ASDA :Political environment: this is define as the rules and regulations which affect the ASDA. This is determine the extent in which government and non government policy mayimpact ASDA . In this organisation national and international and directives affectingemployment, customer right ,taxes. ASDA benefits from a relatively stable politicalenvironment in UK.Social environment: This focus on emerging trend. This help in understand customerneed and want in the market. In ASDA social changes like ageing population,health andlifestyle are more important. its very helpful for this organisation to understand socialfactor and its also develop its segmentation strategies. Economic environment: This focus on the the profitability of organisation. In this factorincluded raw material cost and foreign exchange rate. ASDA need to consider allthis factor of pay level,raw material cost energy price etc.2.Government structure Technological factor: This is related terotechnological innovation and development thatcould affect market and industry. They focus on development only in digital technologybut also consider new method. This is very important for ASDA to be in the use oftechnology and mobile apps along with click and collect delivery services are extremelyimportant .Environmental factors: this affect the surrounding environment and effect on ecologicalaspect . This includes carbon,footprint and waste disposal. Pollution, carbon all this areimportant for ASDA (Popescu, 2013). This organisation should be demonstrate that it isan environmental friendly company.1
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