Influences of Globalisation on Organisational Functions
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This report evaluates the influences of globalisation on organisational governance, leadership, structure, culture, and functions. It also discusses the impacts of ethical and sustainable globalisation on organisation functions.
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Global Business Environment
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1) Analyse key factors of cost, market, environment and competition that drive global commerce and trade....................................................................................................................1 TASK 2............................................................................................................................................3 P2) Explain the complexity of strategic challenges faced by organisation when operating in global environment.....................................................................................................................3 TASK 3............................................................................................................................................5 P3) Evaluate the influences of globalisation on organisational governance and leadership, structure, culture and functions...................................................................................................5 P4) Evaluate the influences of ethical and sustainable globalisation on organisation functions7 TASK 4............................................................................................................................................8 P5) Evaluate the different ways decision-making can work effectively in a global context......8 P6) Determine and articulate the various routes to internationalism on organisation may adopt including key barriers..................................................................................................................9 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Global business environment defines as the different environment in the sovereign countries that affects the decision-making process of an organisation. It affects the usage of resources and capabilities of the company that is performed in order to attain maximum sales and profit for the longer period of time(Berman, 2018). While considering the global environment all the different businesses delivers their product and services in different parts of the world to develop and enhance the customer share and profit of the company. This report is based on the C M Downton that is the UK's largest and leading privately-owned logistic firm. They start their business in-front of highly competitive industry by providing the different services. They provides the infrastructure and scalability of a multi-national 3PL in combination with flexibility and commitment to customer care of family run business. This report includes the key aspect of cost and market environment that drive global commerce and trade, complexities of strategic challenges, influences of globalisation, influences of ethical and sustainable functions of an organisation. Furthermore, includes the different ways of decision-making work and various routes to internationalisation. TASK 1 P1) Analyse key factors of cost, market, environment and competitionthat drive global commerce and trade Globalisation is the process in which businesses and other organisations interact and integrates with the different peoples, government and companies all across the worlds. It includes the several rules and regulations of the country that affects the business of globally connected companies as they has to follow all the laws and policy of the governance in order to maintain balance in the business environment(Bhagra, 2018). There are different factors that gets affected by the international trade and activities that are as cost, market and competition. Thus C M Downton follows all the rules and policies of the governance in order to maintain higher productivity and profitability of the business. Some of the factors that affects drives global commerce and trade that are as follows as: Cost factor-It is the factor that includes the price of the products and services that is offered by the company in order to satisfy the need and demand of the customers. It is the most important factors that generate the certain revenues of the company that further helps the 1
business to manage and operates their business in effective manner. As the economic value of the country keeps changes it affects the purchasing power of customers and buying power of companies and transportation cost as well(Brenner, 2018). In context of C M Downton the management team performs different functions and financial department make an investment through which company gains the better output in terms of monetary funds. For example the fluctuations of cost of fuel have large impact on the profit of the company as it slower the rare of services. Market factor-It is the factor that is related to the place from where company supplies there goods and services to the customers and make a monetary exchange in return of their supply. Market provides the space to the company to present their products and services for the customers. C M Downton monitors and controls the market requirement and then generate their services as per to fulfil the requirement of the customers. It provide the framework to the company that provides the platform as from where they sales their products and manage their operations in effective manner. Environment factor-It includes the surroundings of the business that helps or resists the performance of the company at various places(Buckley, 2018). It is the most important factor as includes the laws as like unemployment and company must have followed that and also develop different strategies as to manage the global trade. It also provides the support to the business in which they manage their ethical values and goodwill. Competition-As per today's scenario market has a lot of competition as because there are different company that works for same goods and services and it creates a healthy competition. Thus it is necessary for C M Downton to make some different and unique strategies that helps to induce more creativity and innovation within the business that attracts the large number of customer base. It further helps the company to measure long time success in their global trade as C M Downton is the business that is owned by the family thus they manage their better infrastructure and they delivers their services with minimum time. The impact of social media and other application and services available to a global market has positive impact in the relationship in between the customers and the brand and that are as defined below as: Improved customer insights: It helps to make the better understanding of the C M Downton as it allows the customers to share their insights. It helps the business to 2
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know more about the requirement of the potential customer by which the need of the customer will get fulfilled in effective manner. Cost efficient:As the C M Downton will get managed their different operation within the allocated budget and in that social media is most efficient platform to get promote the products and services of the company as from the different online websites etc. It imparts the affordable marketing and by this the business will get more profit. Connectivity:The social media helps to get connect with the large number of people and by this they easily get to know about the changed preferences and that would easily accepted by the C M Downton. Better customer services:It helps the C M Downton to solve the different grievances and issues of the customers and it imparts more assured as there problem will get solved in timely manner. TASK 2 P2) Explain the complexity of strategic challenges faced by organisation when operating in global environment. Global environment is the largest external environment that is generally not in reach of everyone.It creates lot of opportunities as well as threat for the business and to manage that Resources Company performs and develop different strategies(Caiazza, 2017). Organisation gets some benefits as well that are as more number of customers, maximum shares that generates more revenue. Business also gets the diversified knowledge in terms of employees that belongs from different country or religion. C M Downton faced some different challenges while expanding their business as they cover the wider society thus it is difficult to construct some strategies at the time of promotional events. There are some challenges that are faced by the company that are as follows as: Political risk-It includes the rules and regulations of the governance that is develops for to manage the different operations of the businesses. C M Downton follows the current policies of the governance that has positive impact on the performance of the company. But as after the 3
Brexit it is quite hard for the company to manage their operations in effective and efficient manner. Laws and legislations-Every country has their own laws and regulations that are developed in order to provide better and safe environment to the company as well as customers too and it helps to develop the economic conditions of the country. Thus each of the company that takes part in the global network they must follow and perform every activity that is associated with the government laws(Cumming, 2016). Company works on an larger platform and spreads their services all across the world and they follow every rules and regulations of the governance that helps them to perform all the different operations of the business in effective manner. For example the transportation and logistics rules of the country are more flexible that helps the company to perform their function with more sufficiency. Social and cultural difference-Every country has a diversified culture that includes all the people who follows different religion, area, educational qualification, background etc. For example if the peoples of different society has more interest towards the local services then the profit of the business gets affected and it get divided by which the revenue and profit of the company gets reduced. Thus company provides different services and quality as per the demand of certain market and make strong relation with the stakeholders that helps to perform all activities in easiest manner. For this C M Downton provides employment to the local peoples that has positive impact and enhances the global trade of the company. Monopoly market conditions-It is the condition in which only one company is there in the market that manages and controls all of their functions by their own. C M Downton focus to manage the quality of their product and services that helps to make a loyal customer base for the longer period of time and also to manage the competitive edge(Damarwulan, 2018). Thus these strategies help to work against the monopoly marker and also provide the support while expanding their business in global market. For examples, those countries that have quite lower financial status that is better to the company and in this they produce the innovatory products that act as the replica of rivals. 4
TASK 3 P3) Evaluate the influences of globalisation on organisational governance and leadership, structure, culture and functions. C M Downton has the plan to expand their business and wants to operate their business on global level for that they need to measure the structure, culture, leadership and functions that helps to attains more growth and development. McKinsey 7S model for the structure of organisation: It is a model that is required to assist relative structure to the business and it is as explained below as: (Source:The McKinsey’s 7s framework,2018) HARD elements:Strategy:It could be used by the company to manage and controls the different functions thatisgeneratedonrandombasisintheglobalenvironment.Themanagement department of C M Downton formulate effective rules and policies that measure to cross over with the rivals(Hamilton, 2018).Structure:C M Downton follows functional organisational structure by which they manage their employees and assign the work as per their education that helps the business to measure more success. System:Company operates their business on global level and linked with business pattern by which they easily manage their functions on global level. SOFT elements: 5
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Shared values:C M Downton manages the values and ethics of the company and also controls the belief of customers but it doesn't has any effect on the business while working on global level.Skills:It is the mandatory part of the company as they need the skilled and knowledgable employees that emphasised the performance of the company.Staff:Company has managed their staff by providing excessive services that also fulfil the basic requirement of the employees by providing rewards(Kasemsap, 2020). Style:C M Downton follows democratic leadership style and manages the strong relationship with the other employees and customers as well. Using Hofstede's dimensions of culture This will be used in order to builds the positive environment within the workforce and culture has a huge impact on the performance of business on global level. While CM Downton follows this to enlarge the productivity of the business and that is as explained below as: Power distance index:It supports theC M Downton to manage equality and diversity within the business and also helps to reduce the complexities from the business. Individualism vs collectivism:Company uses collectivism approach in order to build the better environment that helps to provides more positivism within the business. Masculinity vs femininity:C M Downton must use femininity that reduces the gap between the men and women and reduces the different issues as like biased behavior and unequal care(Khajeheian, 2018). Uncertainty avoidance index:C M Downton uses this to resolve the different issues that are generated from the misunderstanding that affects the motivation level of the employees. Pragmaticvsnormative:Companyusesnormativeapproachthatprovideseasiest environment within the business by which equal opportunity is provided to all to enhance their work performance. Indulgence vs restraint:C M Downton uses indulgence by which freedom is provided to theemployeesbywhichtheyeasilyprovidestheirreviewsandmakesaneffective communication. Influence of globalization based on this model on the following features:Governance and leadership: Globalization provides the adequate platform in which a large number of people make their interactions that means that governance and leadership 6
must be get changed by which people of different culture work effectively within the company(Liébana Cabanillas, 2018).C M Downton uses democratic style of leadership that enhances the decision-making process of the company.Structure: The structure of organizational affects the working process of the company and also affects performance as well. Thus it must be designed in a manner by which each and every function of the company must be performed in effective and sufficient manner.Culture:It states the values and belief of the company that is shared with the customers as to maintain long term sustainability within the business. Functions: It reflects the different task that has been performed by the company to gain high competitive advantage in the market. P4) Evaluate the influences of ethical and sustainable globalisation on organisation functions Globalisation includes the wider services and covers both ethical and sustainable factors in order to manage their goods and services that is offered by them while operating their business on global level(Mikurak, 2018). In addition to this, C M Downton develops different set of tacticsandstrategiestofulfiltherequirementofgovernanceandstakeholdersthathas contributed in the success and growth of the business. The ethical and sustainable functions help the business to make more advantage from the competitive environment on global platform. On the other hand, these functions are important as it develops the long term balance in the company that assist the better conditions for the organisation. There are different types of functions that are existed in global market and it is necessary for the business to follow that functions to make their strong presence and these functions are as defined below as: Integrity in business relationship:It is related to the sustainable factor that is required when business will be operated on international level. With the help of it business will make a strong connection with the customers and the other parties that has direct link with the performance of the company. C M Downton makes the better relationship with the stakeholders, employees, customers, clients, suppliers, competitors and many others as to take the long term advantage in the marketplace. Treat workers fairly:It is the ethical approach of the business that promotes the better environmentfortheemployee'stogetperformedin.Itinsertsthewellbeingnessand connectivity between the employees that emphasised the performance of each individual that is 7
working in the company. It provides the security and safety of the employees and thus C M Downton provides different facilities as like flexible working hours, insurance, adequate salary and many others too. The better and fair treatments provide the better brand image that helps to generate more loyalty(Newman, 2020). Engage in sustainable activities:It is also be an ethical approach that is required for the company to effectively manage the different operations that is generated on random basis. C M Downton make different strategies and policies that helps to gain better advantages in the international market and also develops the favourable surround that enhance the performance of the company. TASK 4 P5) Evaluate the different ways decision-making can work effectively in a global context. Decision-making is the process that helps to achieve better outcomes by applying applicable strategies within the business. The higher authority C M Downton uses this in order to enhance the performance of the employee's and that influences the participation of them that helps to achieve effective outcome within the certain period of time in an international level (Nikolaev, 2018). To attain the better sustainability in the business environment the managers of the company performs complete analysis of different marketing conditions and then make strategies as per those conditions. WhileC M Downton apply this in their business and that is as described below as: Command: It is the formulation of different strategies that is developed by the managers of the C M Downton to enhance the involvement of all the employees. It is the best way to manage the staff and make an efficacious alliance of all the several activities to reduce the complexities and uncertainty of the business. Collaborative: It includes the participation of all the individuals that are working in a team. It refers the condition in which every employee is free to give their suggestions and feedback that helps to make an effective outcome. A leader plays an important role in which they lead the company and ensures that all the functions performed with much more sufficiency. In C M Downton leader has huge influence on the team members and makes the decision as per the different situations. 8
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Consensus:It is the approach of the manager of a company to form various strategies with the help of decision-making process and it generates the mutual understanding between all the employees that has positive effects on the performance of the company. In addition to this, C M Downton has the supreme and well managed staff that helps to perform their work and gain higher advantage in the global level(Ronit, 2018). Convenience: It is the power that is assigned to the higher authority of the C M Downton and they are the leaders and managers that have that ability to influence the performance of both an employee and the company. It helps to make and develop effective coordination that make a path way to the efforts that is applied by the company. It also helps while dealing with the international clients and fulfils their requirement to maintain more sustainability. Evaluation of different ways of decision-making As from the above discussion of decision-making process it has been defined that collaborative is the best approach that fit and match ups the different functions that is performed in the global market. It also helps to develop the values and belief of all the employees that are associated with the company and enhances the performance of the business. It also develops the strategic capabilities of the employees and with this there is the better utilisation of all the resources that helps to gain the competitive advantages(Trad, 2019). Democratic leadership is the style that helps to make an effective decision-making within the company. Approaches of handling risk: Risk is the factors that come as the complementary with the success and it could be handles as like by avoidance, transferral and acceptance. Whereas, avoidance helps to take a side from the risk and company measures their own strategies to overcome from that risk. Transferral includes the transfer or conversion of risk that is generated from the market. P6) Determine and articulate the various routes to internationalism on organisation may adopt including key barriers. There are different barriers in the route of internationalism and it has negative impact on the performance on C M Downton that are as follows as: Financial barrier: The companies that works on global level has suffered a lot in terms of financial aspects and it is the most usual barrier and it also influences the performance of C M Downton and for this they prepare the adequate budget and a portfolio to manage the effective decision-making. 9
Managerial barrier: The management is also the one that act as the barrier of an organisation and it inserts a lot of uncertainty in the working culture of the business(Uhl, 2016). C M Downton develops the plan as to manage the different functions that is performed and managed by the company that helps to operate different functions within the business. Routes of internationalisation: As to expand the business different strategies has been adopted by the company in order to reduce the different barriers that resist the performance of the company. C M Downton applies different strategies to develop the success in the expansion of the company at global level and follows some strategies that are as defined below as: Merger and acquisition: It is the combination of two different business that is merged to achieve higher sales and more profit. In this shares of the company will be taken by the other company and C M Downton has positive impact on the performance of the company and with more effectiveness. Licensing: It is a process through which C M Downton will make the legal agreements with the existing companies of the market. Thus company takes the license from the licensee and sale the product and services of different brand. In this the licensee company charge some amount to the licensor and it acts as the earning source of the company and reduces the risk of the business. 10
CONCLUSION It has been concluded from the above report that that business environment is very much importance in the global market and it also influences the different operations of the business. It is measured that global market has various factors that drives the performance of the company. It is analysed that cost is the factor that drives that growth of the business on international level. In addition to this, macro environmental factor has been analysed that has direct influence on the performance of the company.There are different techniques and strategies that is opted by the business in order to develop more sales and better revenues. 11
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