Market Penetration Strategies of Vodafone in Global Business Environment

Global Business
Environment

EXECUTIVE SUMMARY
This report revolves around the market penetration strategies that Vodafone use in order
to establish their grip in the international market. Through SWOT analysis Vodafone determined
the key drivers that will impact the their key functioning areas that are Marketing and research
and development. With the help of SWOT analysis Vodafone can work on their strength and
weakness , they can plan and grab the upcoming market opportunities and with the help of
proper planning they can also reduce the threat that they will face in near future. Vodafone's
marketing campaigns and the research and development department are one of the best which are
out their in the market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
SWOT Analysis......................................................................................................................4
Operational Impact Analysis..................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7