Global Business Environment: PESTLE Analysis of Watches of Switzerland

This report provides an analysis of the global business environment for Watches of Switzerland, including a PESTLE analysis covering political, economic, social, technological, legal, and environmental factors. Key issues such as Brexit, Covid-19 pandemic, and environmental sustainability are discussed.

global business
environment

Table of Contents
BACKGROUND.............................................................................................................................3
METHODOLOGY..........................................................................................................................3
KEY ISSUES...................................................................................................................................3
Global macro environmental factors................................................................................................3
PESTLE Analysis....................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

BACKGROUND
Global business environment complies with all the diversification in the internal and the
external market areas. This involves all the process and the resources through which the business
is being managed and proper skills and the behaviour are being incorporated. Their is been seen
that all the resources and their general procedure are considered to be an important element and it
involves all skills and resources for divisions. The organisation chosen in this report is FTSE
Watches of Switzerland this was originated in 1924. this have almost 16 shops in the world and
they deals with all the Swiss watches and the luxury serving in UK. It is headquartered in
England. All the deals and the management are made with revenue generation and turnover ratio
as their net income is considered to be about 0.5 million (Hartono, and Kusumawardhani, 2019) .
This report will cover external and internal analysis of company.
METHODOLOGY
This is a secondary research in which all the qualitative analysis of work is managed.
KEY ISSUES
 Brexit
 Covid-19 pandemic
 Environmental sustainability
Global macro environmental factors
PESTLE Analysis Political factor- The government regulations and the stability is an important aspect in all
the areas which are considered to have structural bodies and working. The Watches of
Switzerland considers to follow all the policies and have a strong image in the market
with their management and effective functions. They make their promotion through
celebrity as to manage the high term goodwill. Economic factor- It involves all the financial aspects and the economical issues through
which all production and their management is diversified as for example Habillage
sector. This company focus on mainly Chinese consumers as they try to manage the high

interest rate with low investment in all the serving nature and functions (Halbert and
Ingulli, 2020). Social factor- it involves all the demographic changes in the company through which
they adapt all the future growth and serving. Watches of Switzerland rely on managing
relationships with consumers and also focus on consumer choices and preference in a
global manner. This is been seen that all the taste and the choice of the consumers are
taken in proper execution. Technological factor- The changing trend in the digitation medium and the social media
provides major impact on the society there is been seen that all the matters and the
functions through which the promotions are managed being considered. Legal factor- it is being seen that so many internal and the external issues are carried out
so as top maintain the mange in all the areas and also to apply legal rules and their
abiding laws so as to solve the legal conflicts. Their provides so many issues through
which all the legal matters can be opted (Baba, 2018).
 Environmental factor- The Watches of Switzerland provides all the environmental
friendly company and through which all the operations and the production of the watches
are made to be a bit environmental friendly. They focus on all the carbo footprints and
the effective working of the company(Rendtorff, 2019).
CONCLUSION
It is concluded from the above report that, global business is generally an expansion of
advanced progressed business practises through which management can be effected. It promotes
all the internal and the external applications of work. And also ensure all high market term in
consumer base market.

REFERENCES
Books and Journals
Baba, V.V., 2018. On globalizing business training in Africa: Toward a theory of business
education and managerial competence. Africa Journal of Management, 4(2), pp.137-
157.
Halbert, T. and Ingulli, E., 2020. Law and ethics in the business environment. Cengage Learning.
Hartono, A. and Kusumawardhani, R., 2019. Innovation barriers and their impact on innovation:
Evidence from Indonesian manufacturing firms. Global Business Review, 20(5),
pp.1196-1213.
Rendtorff, J.D., 2019. Sustainable development goals and progressive business models for
economic transformation. Local Economy, 34(6), pp.510-524.