This assignment requires a comprehensive analysis of BMW's global business strategy using concepts and models from various sources such as Yip's Total Global Strategy, Peng's Global Business, and Urban & Starbuck's Advanced Marketing Strategy. Students will examine BMW's market orientation based on Lloyd's 'Barriers to Market Orientation,' evaluate its leadership style according to Northouse's Leadership Theory and Practice, assess the company's ethical stance using Velasquez's Business Ethics, and analyze its organizational structure with reference to Hofstede's Cultural Dimensions theory and the McKinsey 7S model.