This report analyzes the impact of various external factors on ASDA, a British supermarket retailer, using PESTEL analysis. The report covers political, economic, social, technological, environmental, and legal factors that affect the growth and expansion of ASDA. It also discusses the importance of staying updated with technological changes and developing a waste management system to protect the environment. The report concludes by highlighting the significance of PESTEL analysis in examining external factors and ensuring steady growth in dynamic market conditions.