PESTEL Analysis of ASDA: Impact of External Factors on an Organization

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Executive summary
Global business environment is that kind of environment that helps in identifying of
factors which impacts business at global level. Such environment consists of external and
internal factors. In this report PESTEL analysis is to be done. This analysis has been helping an
organization to cover those factors that helps in making an organization deal with external
factors like politics, economic, social, technological, legal and environmental. PESTEL analysis
majorly focuses over making an organization deal over issues relating with external factors as
they impact growth of an organization. In this file ASDA has been taken for PESTEL analysis.
From this report impact of various external factors is analysed over an organization like ASDA

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
PESTEL analysis....................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERNCES ..................................................................................................................................6