Impact of Globalization on Business Environment: A Case Study of Tufwell Glass

Global Business
Environment

EXECUTIVE SUMMARY
Global business environment includes uncontrolled interaction of local and international
markets which influence the manner in which firm perform its operations. Cost, market,
environment and competition are the key factors that helps in deriving globalization. The macro
business environment factors impacts on operations and activities of firm. Analysis of these
factors helps in determining their impact and formulating appropriate strategies to minimise the
impact. While operating business globally, firm confront some strategic challenges which are
related to environmental impact and economies of competition. McKinsey 7s framework helps
management in systematic execution of policies, strategies.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
LO1..................................................................................................................................................4
Key elements of cost, environment, market and competition that drive global trade and
commerce...............................................................................................................................4
LO2..................................................................................................................................................6
Complexity of strategic challenges confront by company while operating its business in
global environment.................................................................................................................6
LO3..................................................................................................................................................7
Impact of globalisation on the leadership, culture, structure, functions and governance of
organisation............................................................................................................................7
Impact of sustainable and ethical globalisation on functions of organisation......................9
LO4................................................................................................................................................10
Different ways in which decision making can effectively work in context of global business
environment..........................................................................................................................10
Different routes to internationalisation or market entry that a company may adopt and their
key barriers...........................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14