SWOT Analysis of Sainsbury: Operational Impact Analysis

GLOBAL BUSINESS
ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT analysis of Sainsbury.......................................................................................................3
Operational impact analysis.........................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Global business environment is described as the surrounding of different countries in which
an organization performs their activities in order to attain profits. It basically describes doing
work within the international environment which influences the decision making on resources
usage and capabilities (Komljenovic, D., Loiselle, G. and Kumral, M., 2017). In order to
conduct the study, Sainsbury has been selected as a company through which the SWOT analysis
has been done in order to give internal environmental factors that affects the firm along with
operational impact analysis according to the SWOT analysis in firm’s functional areas.
MAIN BODY
SWOT analysis of Sainsbury
Sainsbury is a retail brand working across all over the United Kingdom with dealing in
grocery retailing. From various researches it has been analysed that Sainsbury had a rollercoaster
ride in terms of business activities and its brand positioning. Sainsbury also faces high
competition from various other companies as so many brands and emerging trends always been
threat for the firm (Alteri, A., and et.al., 2019). In order to understand the internal environment
analysis of Sainsbury that affects the working of the establishment are described below with the
help of SWOT analysis:
Strengths
Sainsbury is well known for its great brand name and good reputation in the market
space. Sainsbury majorly operates in United Kingdom and other competitive firms also have
stores in many other countries as well. This strategy limit its market to the UK which allows the
Sainsbury to completely focus on UK market and thus the people also take it as their own brand
due to which the brand is very much popular among them and provides huge amount of cost
benefit rather than other firms to the Sainsbury. Company also deals in their own branded
products and services. Company also have large number of employees which means that there
are more costs it also works in the respect that more work can be done parallel and due to which
they are able to work in quick and fast manner. Due to this company managed to obtain huge
amount of market share. Company also has successful in persuading consumers rather than their
competitive firms. Company have their own strategy due to which they offered goods and
services to their consumers at competitive prices or lower prices than their competitors. This is