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(Solved) Global Business Environment Assignment

Added on - 08 Dec 2020

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GLOBAL BUSINESSENVIRONMENT
ContentsINTRODUCTION...............................................................................................................3MAIN BODY.......................................................................................................................3TASK 1...............................................................................................................................3Impact on social media site due to change in government policy.................................3TASK 2...............................................................................................................................4Opportunity offer for a business to grow in emerging market........................................4TASK 3...............................................................................................................................5Fiscal policies and Monetary policies used by government...........................................5CONCLUSION...................................................................................................................6REFERENCES..................................................................................................................7
INTRODUCTIONThe global business environment can be defined as the environment in differentsovereign countries, with factors exogenous to the home environment of theorganization, influencing decision making on resource use and capabilities.The reportexplains the impact of government policy on the social media firm. Study also explainsthe opportunity served by emerging market to the business trying to expand globally.Reports also highlights the Fiscal and monetary policy used by government to stimulateand evaluate the economic activity.MAIN BODYTASK 1Impact on social media site due to change in government policySocial media is an interactive technique that help people to share information,idea, career interests and other form of idea. It is a form of expression via virtualcommunity or network. Social media platforms like Facebook, Twitter has beenaffected tremendously by government rules and regulations. In today’s world one ofthe most important factor which is affecting businesses is Political factor thatincludes government rules and regulation. As nowadays Social media has becomethe best platform to promote anything across the globe.People also make use ofFacebook and Twitter to promote abusive content also which has forcedgovernment to regulate new rules for the social media platforms.(Ainin and et.al.,2015). UK government in 2018 has proposed to implement fines on the socialmedia companies which are involved in promotion of abusive contents. As thesefirm are the one which contain good amount of data about the users and manygovernment has taken help of social media firm to secure data of the generalelection conducted in the country but some of these firm were questioned forleaking the data which force government to implant new rules and regulation onsocial media firm (Hudson and et.al., 2016).The newly-published Online HarmsWhite Paper sets out guidelines to tackle the spread of violent content, suicideencouragement, disinformation, and cyber bullying as well as requirements for3
companies to take action to prevent terrorist content, child sexual exploitation andabusive contentNew rules and regulation implicated by the UK government has strictlyinformed the social media firm to work under the data privacy laws and anti-competition rules which has forced company to change their policy regardingcontent uploading on a portal. Firm like Facebook is facing a quite a lot controversyafter being found guilty in breaking the data privacy law and anti-competition rulesby the committee investigating Facebook (Guillamón and et.al., 2016). Due to theseuncontrollable circumstances company has faced the issue of trust among the user,as many users have already stopped using that social media portal which haseventually result in decrease in the profitability of the firm.(Oliveira, 2013).Firm likeInstagram and Twitter are also affected by the new rules and regulation of UKgovernment as it has forced them to change their policy of uploading the content onportal like for example easy access to damaging material particularly among youngpeople has caused growing concern worldwide. A 14 year old girl in Britain didsuicide after seeing online material on depression.but on the other hand new rulesand regulation has also helped the many social media firms in increasing theircustomer base as now days people are trusting the social media sites content asno site can upload the abusive content and can hinder the privacy of an individual.(Panagiotopoulos, 2013).After going through the report it has been analysed that new government policyhas affected the social media site in both positive and negative manner. But the newregulation have been helpful in enhancing security and privacy of data which has beenuploaded to these social media platforms (Chittoor, 2015).To overcome the effect of government regulation on social media Kotter’schange management theory can be applied for managing external changes. In this theyfirst need to identify threat and after this develop a vision for it. Also the vision needs tobe communicated to team members.4
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