Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
PORTFOLIO PAPER 2...................................................................................................................3
SWOT analysis of Morrison:..................................................................................................3
PORTFOLIO PAPER 3...................................................................................................................4
Impact of key drivers of SWOT.............................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Globalisation is continuously becoming the reality of businesses. With the increase of
globalisation there is continuous change in the strategies of business which is creating
complexities. With every new invention or technology market is changing and so are its need
and expectations from various businesses (Bernardino and Neves, 2016). This report contains
SWOT analysis of Morrison's and the operational impact of such analysis on the marketing and
operations of the Morrisons.
PORTFOLIO PAPER 2
SWOT analysis of Morrison:
SWOT analysis is when a company analyses it strength, weaknesses, opportunities and
threats and compile it. This will help an organisation to develop awareness of all the factors
involved while making decisions.
Strength
 Morrisons supply chain is very efficient
along with its distribution network.
They offer a wide range of products to
its customers. They also gives its
customers an option to customise.
 They invested in the technology for the
reduction of waste to make business
sustainable and customer oriented.
They even reduced the use of poly
boxes and instead started using
returnable bins (Daradkeh and Moh'd
Al-Dwairi, 2018).
 Their main strength is that they provide
fresh food to its customers at
reasonable and affordable prices. Low
cost and good quality food is a boon for
Weaknesses
 Morrisons have limited their
geographical presence as compared to
all its competitors. They are working on
generating profits but not working at its
expansion.
 All the competitors have already moved
ahead with the use of technology but
Morrison have still not made the
changes to its business.
 They need to invest more to provide
training to its employees as they lack in
services. This is very important for
their business to satisfy its customers to
improve and maintain its reputation in
the market.