Impact of Digital Technology on Globalisation: A Case Study of SASOL Limited

This presentation discusses the impact of digital technology on globalisation, using SASOL Limited as a case study. It explores the concept of globalisation, driving factors, challenges, and recommendations for global businesses. The presentation also includes a PEST analysis of SASOL and references for further reading.

Global Business
Environment

Table of Content
• Introduction
• Concept of globalisation
• Driving factors of globalisation
• Impact of digital technology on globalisation
• PEST analysis of SASOL
• Challenges of globalisation
• Recommendations
• Conclusion
• References

Introduction
This presentation will discuss about SASOL limited which is a
multinational chemical and energy company. The respective
organisation has its headquarters in South Africa. SASOL Limited is
operating in many different countries such as Canada, Australia, etc.
The main discussions in the presentation is the impact of digital
technology on globalisation. Along with this, respective presentation
will also study different factors that influence globalisation.

Concept of globalisation
Globalisation can be described as a mean through which world is
connected together. There have been a certain growth in globalisation
from past few years with the help of technology, transportation and
communication as well. On the basis of these kind of concept, an
organisation can easily access their business approaches in different
countries. Globalisation has provided a platform to share ideas, trade
and culture internationally.

Driving factors of globalisation
With the recent changes in market and business trends, globalisation
has been playing a significant role in expansion and revenue earning of
business of SASOL. However, there are few factors which influence
globalisation. These are discussed below:
• Advancement of Technology
• Increasing customer Demands
• High Competition

Impact of digital technology on
globalisation
Digital technology has played a major role in facilitating globalisation.
It has helped SASOL in many aspect such as transportation facilities,
communication technology, information technology, etc. Thus, to have
a better understanding about the impact of these technologies, a
discussion is mentioned below:
• Transportation Technology
• Communication Technology
• Internet

PEST analysis of SASOL
PEST analysis is a tool which helps in measuring the impact of macro
environmental factors on SASOL Limited. It is further discussed
below:
• Political Factor- SASOL is a chemical and gas company. Hence, it
is important for the respective company is to follow all legal
frameworks in order to smoothly run of business operations.

Cont...
• Economical Factor- SASOL plays a major role in growth of
economy of Africa. As it is an international company with the total
number of approx 30,000 employees (#74 Sasol, 2018).
• Social Factor- This factor studies the culture and lifestyle
differences of customers living in different part of the world.

Cont...
Technological Factor- SASOL has been opting for variety of
advanced methods to produce their range of products which helps
having a competitive advantage from the rivalries. Addition to this,
SASOL has been practising other tools in order to operate their
business more efficiently such as internet, transportation advancements,
etc. It is essential for company to update and upgraded their
technology and methods on regular basis so they can easily achieve
desired goals and targets.

Challenges of globalisation
There are various factors of globalisation which have a direct impact on
operations and decision making of SASOL. These are price,currency
exchange rate, legal regulations and many more. Thus, keeping these
factors in mind, a discussion is given below:
• Changing trends of Technology
• Weak Growth of Economy

Recommendations
From the above discussion, it is to recommend that SASOL limited
should plan certain strategies in order to avoid loss which are incurred
from external environmental factors.
• Similarly, the respective organisation should follow all the
regulations frame work proposed by government of different
countries which will help in having a smooth global business in
international market.

Cont...
• Similarly, SASOL limited can benefit from digital technology by
introducing Customer relation services which will help in managing
the existing customers and provide a scope of future growth for
respective firm.

Conclusion
From the above discussion, it can be concluded that globalisation plays
a vital role in growth and profitability of respective company.
Similarly, digital technology has a great contribution in globalisation of
businesses. However, there are certain factors which influence
globalisation of organisation in a positive as well as in negative
manner.

References
• Botha, A., Kourie, D. and Snyman, R., 2014. Coping with
continuous change in the business environment: Knowledge
management and knowledge management technology. Elsevier.
• Wood, D. J. and et. al., 2015. Global Business Citizenship: A
Transformative Framework for Ethics and Sustainable Capitalism:
A Transformative Framework for Ethics and Sustainable
Capitalism. Routledge.

Thank You