Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Swot analysis ..............................................................................................................................1
Operations impact analysis ........................................................................................................2
CONCLUSION ..............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Global business environment refers to the business environment in different countries
affect the organisation in both aspects positive as well as negative. This include the decision
making , resources and etc. there are two type of business environment one is micro and second
is macro environment but global business environment mainly focus on external environment
which include economic, political, trade policies, tax policies , legal and technology
environments (Brenner, 2018). The report below is based on JD sports ; this is based on British
sports fashion retailing company, Founded in 1981 in united kingdom. JD sports company has
different category such as sports shoes, clothes and some other products related to sports. The
report below include strength, weakness, opportunities and threat. Operation impact analysis of
JD sports.
MAIN BODY
Swot analysis
Swot analysis refers to planing of strategies in organisation used to observe
strength,weakness,opportunities and threat.
Strength : Strength micro and positive factor of company. JD sports has strong
relationship with suppliers of materials. Company has strong brand value in market and has loyal
customers in market this is biggest strength of JD sports. Company has high flow of cash that
give resources to company for explore new market. Company use new techniques for production
and use great quality raw material.
Weakness : Weakness is negative factor of company. JD sports has limited growth
because they change products structure and current culture. For better growth and performance
company need more investment for new technology to meet market trends and fulfil customer
needs. Profitability lower then average (Dos Santos, 2019). Planning related to finance is not
done properly and it affect on profitability of company. Company investment high if customer
not attracts to new strategies and face loses in company in long term.
Opportunities : Opportunities are macro factor that increase the growth of company. JD
sports can invest in new technology through free cash flow or stable cash. less inflation rate give
more stability to company. In UK there is free trade policies so company enter in different
market in countries. New technologies provide better opportunities to company because
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