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Global Business Expansion | CHEERS Company

   

Added on  2019-11-19

15 Pages3265 Words286 Views
Global Business Expansion 1CHEERS COMPANY BUSINESS EXPANSION NameInstitutionCity/StateCourseTutorDate
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Global Business Expansion 2Executive SummaryThis paper examines the concept of international business expansion by entrepreneurs with a focus of CHEERS Company as a case study organization. With India and Brazil as the identified markets, the analysis shows that there are several risks and opportunities that will require the business to focus on expanding in the United Arab Emirates as a new market. The paper recommends joint venture as well as exportation as the most suitable methods of entry into the new market. The Indian market is a growing economy and offers many competitive business opportunities for business entrepreneurs.
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Global Business Expansion 3Table of ContentsExecutive Summary...................................................................................................................2Introduction................................................................................................................................2Analysis of risks and opportunities in Indian and Brazilian Markets........................................2Selected destination country......................................................................................................6Discussion and justification of the proposed entry into the chosen market...............................7Conclusion..................................................................................................................................8List of References....................................................................................................................10
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Global Business Expansion 4IntroductionThe Australian market is huge and suitable for almost every product but is not big enough to accommodate the ideas of focused entrepreneurs. According to Jensen and Cornwell (2017), growth-minded business people often focus on the rest of the world as their oyster. The same study denotes that the idea of seeking international growth is essential for global entrepreneurs to access more opportunities for customers, with the aim of profit expansion. Focusing the expansion of a business into the international market enables the business to extend the sales life of the existing services and products into the new markets. International business expansion also gives a business competitive experience of the international business competition, an aspect that can give them an added advantage in their ground as pointed out by van Dijk and Buijs (2016, p. 3). Like other global companies, the management of CHEERS Company has the desire of expanding their business into the international market with a focus on Brazil and India. This paper hence evaluates the nature of business in the selected countries with a focus on the opportunities and risks that can affectthe business. The paper hence settles in examining India as a suitable country for expansion. It then presents the applicable methods of entry into the chosen market. Analysis of risks and opportunities in Indian and Brazilian MarketsThe craft beer has continued to grow over the past years in India with an increase of 6%. In the year 2014 and 2015 and has grown twice faster compared to the previous years but at a
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