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Global Business in Context Assignment Solved

   

Added on  2021-02-20

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Global Business inContext
Global Business in Context Assignment Solved_1

Table of ContentsINTRODUCTION ..........................................................................................................................2Overview.....................................................................................................................................2Pestle Analysis of the Germany.................................................................................................2Recommendation.........................................................................................................................6CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................71
Global Business in Context Assignment Solved_2

INTRODUCTION Globalization is the process in which company expand their business in other country andthey started operating their business on the international Level. International market have morepotential as compare to the domestic market and organizations can earn more profit and increasetheir growth. They have to use some market strategies which can be helpful for the company toexpand their business on the global level. There are lot”s of opportunity in the global market butthey have to do marketing in the other countries then only thy can be successful on this market.It need more capital and proper market entry strategies and with the enter in this marketcompetition will also increase. This report will cover 'Morgan Motor company' to move in theGermany market and this report will analyze the market of the Germany and it will cover theoverview of this company , pestle analysis of the company and ansoff as well. This all will becover in this report. MAIN BODYOverviewMorgan Mother is an British car manufacturing company which was founded in a 1910.this companies headquarter is in Malven , Worcestershire, United Kingdom. This is one of theFastest growing small manufacturer company in UK (Eriksen., 2018). They are selling cars inthe United Kingdom and also giving good competition to the other motor car manufacturingcompanies. They are producing almost 800 cars per year and more then 200 employees areworking for this company and waiting time for any customer to get car of this company takealmost 5 to 6 moths. The unique thing about their car is they use wood in their car duringmanufacturing process. Giving better facility and comfort to their customer and prices of the carsare very low. they are giving better facility in low price range. Now they are thinking to enter inGermany's market to expand their Business.Pestle Analysis of the GermanyPolitical FactorsGermany is an democratic country and they have different in the tax stricture. If theMorgan Motor will enter in the Germany market then they have to pay different different taxesand this will charge more for this company they bare charging heavy amount on the vehicle Thisis could be a competitive advantages for the company. They are taking 10 percent of export dutyfor vehicles which is due to the increasing polarity of the motor car in the Germany. this can be2
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