Global Business in Context

Global business in
Context

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company Overview....................................................................................................................3
Comparison of UK and Borswana based on the factors affecting global business environment
.....................................................................................................................................................4
Entry Mode Analysis ..................................................................................................................7
RECOMMENDATION...................................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Global Business environment is a broad area of consideration for businesses and
organisation dealing in multinational locations. The business environment is highly affected and
influenced by number of factors that are divided amongst internal and external terms. The
surroundings of an entity are significantly affected by interferences made by those business
factors existing (Bag, 2018). Thus, it is an essential task for businesses who are working in
global locations or are planning to move internationally with the objective of growth, expansion
and development. The present reports is carried on Rowlinson Knitwear a SME which was
founded in 1935 in United Kingdom and dealing in clothing industry offering school wear,
uniforms and related clothings for students. The present report is conducting discussion over the
company its global context, where the analysis of the business environment is placed in regards
to expansion of the organisation in BOTSWANA. At first a overview of the company is provided
with the reason why company is willing to move and expand to Botswana. Then different
external factors like Culture, Political etc. of the chosen country and UK are evaluated in relation
to Rowlinson Knitwear. Lastly, at the end few entry modes for Rowlinson Knitwear will be
evaluated for finding out the most suitable source of entry into Southern Africa market.
MAIN BODY
Company Overview
The Rowlinson Knitwear company is an medium sized organisation which deals in the
durable school and corporate uniforms. The company started its operation in 1935, located at
Stockport with employee size of 61. The company produces quality and efficient garments and
sells to independent retailers. Rowlinson has its values which defines and guides its operation.
The company's motto is trust, care and be better at the roles they play as an employer, partner
and manufacturer. The Rowlinson has been certified with various awards such as Best Employer
of the year, Workplace well being national awarded by StockPort in 2014 and 2015
consecutively. The Rowlinson is part of registered B-corp association. The B-Corp association is
provides the social and environmental certification to the profit organisations. This association
works on the standard for promoting transparency and accountable actions of business registered
under this. The companies who want to get registered under this have to pass and get the set

score limit to be certified under this. Rowlinson has greatly jumped from being an small sized to
medium sized business. The company has own the trust base of people and successfully carried
the business its current operation area. The journey of rising from being an small size to medium
sized helped in gaining the large share of customers trust. Being awarded consecutively has
raised the company motivation and success level (Gong and Kim, 2018). With reference to these
points Rowlinson decided to expand the operations internationally in Botswana, Southern Africa.
As Botswana, has largest young and working age population so it will be efficient to expand
footprints in this country.
Comparison of UK and Borswana based on the factors affecting global business environment
There are various macro environment factors that affect the international business
majorly. The thorough analysis of the macro factors should be done in order to achieve
effectiveness and efficiency in achieving organisational objectives. The detailed comparison of
UK and Borswana macro factors are as following. The analysis of macro factors of UK are as
follows;
Cultural : The UK is represented by the most working population and most educated population.
The Rowlinson is affected positively with the cultural and social factor of UK. As Rowlinson,
manufactures the uniforms for schools and corporate world (Chatterjee, 2017). The developed
and educated economy represents vast opportunities for Rowlinson. Rowlinson success is
because of majorly developed corporate and education sector. The consumers spending is also an
important factor in consideration of company operation. The UK Great GDP is representative of
the strong spending patterns of people. The Rowlinson profitability is result of UK strong
cultural and social factors. The UK invest majorly in health, education and research. The
invested amount in health is that the company working age population is huge which
complements to Rowlinson. The discipline in the corporate world of UK is majorly appreciable.
This discipline requires people to follow proper code of conduct and wear the proper dress which
is beneficial to the Rowlinson operations. Amid Coronavirus the spending pattern of people
changed majorly, and rising inflation also targetted the Rowlinson operation majorly.
Economic : The economic environment of any economy affects to an large extent. Based on UK
it is remarked by the high GDP, and diverse economy the provable foreign direct investment.
The Rowlinson affected with halt in Foreign investment. With increase in FDI's the avenues for