Global Business Environment: SWOT Analysis and Impacts on Functions of Sainsbury

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
SWOT analysis of Sainsbury..................................................................................................3
Impacts of SWOT drivers on functions of Sainsbury............................................................4
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Global business environment can be referred to as the environment in various countries
which have factors exogenous to home environment of the company. It influences the decision
making of the company relating to the use and capability of the resource. Businesses in today's
era are greatly affected by the global environment which is also the uncontrollable international
or local interactions which influences the working of the company (Kasemsap, 2016). The
organisation chosen for this report is Sainsbury, a supermarket chain situated in the country of
United Kingdom. The company was founded in 1869. this report shall cover the SWOT analysis
and operational impact analysis.
MAIN BODY
SWOT analysis of Sainsbury.
It is a tool which helps in identifying the strength, weakness, threat and opportunity so
that company can plan its strategy accordingly. The strength and weakness are internal factors
whereas threat and opportunities are external factors. In context to Sainsbury, the SWOT
analysis is discussed below-
Strength Weakness
 The company Sainsbury has a
diversified business which deals in
retail industry and is one of the largest
super market chains in the country UK.
 The organisation Sainsbury has a
diversified employees team with over
150000 workforce and has a
experienced leadership team which
helps in achieving the organisational
goals efficiently.
 The company has been working
efficiently which shows the strong
balance sheet of it which have
 The company deals in retail industry
where there is low margin in the food
business which works as weakness for
the organisation (Kotabe and Helsen,
2020).
 The competition in the retail industry is
very stiff which lowers the market
share and profit of the company.
 The increase in the price of food all
over the world have affected the
company as it deals in high prices.