Global Business: Challenges and Strategies for Multinational Companies

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Added on 2022/12/27

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This project report focuses on global business and the challenges faced by multinational companies in entering new markets. It discusses the importance of globalization for company success and highlights the factors that impact decision-making for internationalization. The report also includes a case study on Sainbury's expansion in Estonia.

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Global Business: Challenges and Strategies for Multinational Companies

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