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Global Business Management PDF

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Added on  2020-09-17

Global Business Management PDF

   Added on 2020-09-17

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Global Business Management
Global Business Management PDF_1
Table of ContentsINTRODUCTION...........................................................................................................................1FEASIBILITY STUDY...................................................................................................................1Review of South Africa...............................................................................................................1Overview of Johannesburg..........................................................................................................3BUSINESS PLAN...........................................................................................................................3External Environment Review....................................................................................................3Market Environment...................................................................................................................8SWOT Analysis........................................................................................................................10Objectives of Business Plan......................................................................................................11Strategies of Market Entry........................................................................................................12Implementation of business plan...............................................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
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INTRODUCTIONThe global business management refer to the process of managing or entering newinternational market in which study of global trade and administration strategies is analysed. Thisundertake the process of marketing, promotion, selling, finance and economical practices,recruiting and other processes (Trompenaars and Hampden-Turner, 2011). The businessorganisation are expanding their business in global market after the globalisation and mixeconomy system of countries which allow the company to deploy their business. The report willstudy the internal and external environment, feasibility of company as well as create a businessplan for Michael Kors which is one of luxury fashion company render various products includingsunglasses, apparel, bags etc.FEASIBILITY STUDYReview of South AfricaSouth Africa also famous as Republic South Africa is most sophisticated and largestnation in the southern Africa. This is also popular as 26th largest nation in the whole world. Theoverview of nation have been eliminated on the grounds of different elements which ismentioned on their geographic, economical, political and other factors. Here are the brief reviewof the country: Geographic OverviewThe country is lying between longitude 16degree and 33 degree and latitudes 22 degreeand 35 degree which is one of the most southernmost nation in the entire continent of Africa.Most the interior of S.A. is vast like flat plateau covered by the Great Escarpment, the highestand Easter stretch of which is popular as the Drakensberg consist of Mafadi, South Africa'shighest peak (Ferraro and Briody, 2017). The nation is popular for the forest and wildlife as wellsuch as Kruger national Park. Political SituationThe country is stable and young nation which is dominated through one political group.In may, 2009, Jacob Zuma became the president of after the city of ANC's securing more than65.9% share of the votes. The organisation came in the ruing of alliance tripartite involvingSACP, COSATU and African Congress party. 1
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In the year of 2012, the party was re-elected and become the president of the nations for theseconds of five years terms beating his competitors with a large margin of votes in KgalemaMotlanthe. In the year of 2014, may, the recent election was held in the country for electing freshNational Assembly as well as provincial legislatures in every province (Mendenhall ed., 2012).This election was organised for the fifth time under the Universal Adult suffrage and firstelection after the death of Nelson Mandela. Economic OverviewAlthough the nation is still facing large issues with unemployment, inequality, poverty,this is considered as the most developed and sophisticated economy in the entire Africa as havesuccessfully become effective and world class organisation in real estate, services of business,finance, wholesale and production as well as retail or supermarket sector. This is the “Gatewayof Africa” for the business person or investors cause of the comparative enlightenment,convenience in business dealings, ability to perform and continental expertise as a ground forbusiness services and critical review of the entire continental. Key Economic Development: There are 27.7% people who are still unemployed in theS.A. Which is still one of the major issues in the nation. The growth rate of NationalTreasury have decreased up-to 6% according to the study that signifies the nationrequired employment opportunities for reducing poverty and increasing standard ofliving. Business Environment: The business environment of South Africa is more challengingbut the organisation is still considered as one of the growing country. Issues consist of thedeficit, poor worker relations, lack of corruption and electricity and contain the developedinfrastructure, transportation, sound macro situation, legal structures and robust financialframeworks etc. There are various cities on the nation which have developed the laws andlegislation for rendering more activities and environment of business and trading in thecity. Including Johannesburg, Pretoria, Cape town, Bloemfontein etc. Importing Industries in S.A.: Here are some largest and main importing organisationdealing in local market: 1.Machinery including electronics2.Mineral fuel involving oil3.Equipments, electrical machinery2
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