Global Business Management: Expansion Plans of Kmart in India and UK

Running head: GLOBAL BUSINESS MANAGEMENT
GLOBAL BUSINESS MANAGEMENT
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GLOBAL BUSINESS MANAGEMENT
Executive Summary
The report is based on the study related to the ways by which an organization can
aim at expanding its operations to a different country. The organization which has
been selected for this analysis is Kmart and the two countries that have been
considered are the United Kingdom and India. The external environment of both the
countries have been studied by using PESTLE framework. The geo-political situation
of the countries has also been analysed in the report. The analysis of trade and
business related policies have been helpful in the selection of the appropriate
country for expansion. The conclusion has stated that India is more suitable for the
expansion plans which have been made by Kmart.

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GLOBAL BUSINESS MANAGEMENT
Table of Contents
About Kmart..................................................................................................... 3
Identification of countries where Kmart can enter............................................3
Study related to environment of countries........................................................4
Macro-environmental analysis of India.............................................................4
Geo-political analysis of India...........................................................................5
Analysis of trade and business based policies in India....................................5
Opportunities and risks that can be faced by Kmart in India............................6
Macro environmental analysis of United Kingdom...........................................6
Geo-political analysis of United Kingdom.........................................................7
Analysis of the business and trade based polices of United Kingdom.............7
Opportunities and risks that can be faced by Kmart in United Kingdom...........8
Conclusion........................................................................................................8
References.......................................................................................................9

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GLOBAL BUSINESS MANAGEMENT
About Kmart
Kmart Australia Limited is a multinational retail based organization which
operates a chain of retail based stores in the country. The stores thereby follow the
low price based format and the company is owned by an organization named
Wesfarmers. The organization operates more than 200 stores all over New Zealand
and Australia. The head office of Kmart is located in Melbourne and the company
was established in the year 1969. Kmart Australia was mainly developed with the
help of a joint venture between two organizations named Coy Limited and G.J. Coles
(Kmart.com.au, 2018). The stores of Kmart were thereby developed in Australia from
the year 1968. The organization had further been able to show huge amounts of
growth in the retail industry of Australia with the help of its stores and operations.
The expansion process of Kmart to New Zealand had taken place in the year 1988.
The report will be based on the analysis of the ways by which the company
can expand its operations in another country. The two countries which have been
taken into consideration for this analysis are India and the United Kingdom. The
countries have been selected based on their geographic position. The India has
been selected from Asia and the United Kingdom has been selected from Europe.
The external factors which will be able to affect the operations of the company in one
of the countries will be analysed in the report.
Identification of countries where Kmart can enter
The countries have been selected for the expansion based operations of
Kmart are related to the way by which they are able to provide opportunities to the
company in order to grow its operations in an effective manner. The revenues which
have been provided by the company will be affected by the external environment in a
huge manner. The stability of the environment will be able to play a major role in the
ways by which the company is able to operate and increase its profits in an effective
manner. The two countries will be analysed with the help of proper implementation of
PESTLE framework (Adekola and Sergi 2016). The geo-political environment of the
countries will be analysed in the report and the trade policies will also be discussed
in the analysis.