Global Business Management: Strategies, Stakeholders, and Cross-Cultural Management of Unilever in India

Global business management

CONTENTS
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INTRODUCTION
Due to rising level of globalization, each and every company are planning to step-in
in different countries for expanding their reach and presence. However, multinational
organizations needs an effective business strategy which helped them to get ahead of the
competition they will going to face in those countries. Thus, it becomes very crucial for them
to manage their global business and gain acquaintance of their culture, international
strategies, trade, investment and marketing. Considering this, the main aim of the current
research report is to evaluate the international business of Unilever in different nation i.e.
India. It is one of the global leaders which are offering consumer, household, personal care,
food and many other products all throughout the globe. The structure of the portfolio will
include strategies for global business, stakeholders, cross-cultural management and
leadership. It will also going to throw light on trade, investment, marketing, strategic analysis
of the company and cyber security analysis. The final section of the report will include
recommendations, research findings as well as conclusion.
1. CONTEXT OF INTERNATIONAL BUSINESS
Global economy and competitiveness of India
Speaking in relation with the economy of the world, at present it is experiencing very
strong however uneven recovery. There are few major economies across the globe where the
growth is mainly concentrated and they are also lagging behind most developing as well as
emerging nations. Due to the impact of pandemic, low income nations are reversing their
prior benefits in compounding insecurity of food, reduction of poverty along with several
different enduring issues. Additionally, several multinational companies are undertaking
reforms which are enhancing their growth and steering the economy into developmental path.
Further, the economy of the globe is recovering from the recession being induced by
COVID19 and there has been increment of opportunity in global trade and investment in the
emerging markets as well as developing nations. Pertaining to this, it is crucial to analyse the
international business of Unilever in developing countries like India. Throwing light towards
the competitiveness of India, after the economic crisis, the nation initiated an important
reform in the year 1991 for improving production level, trade. Investment and
competitiveness. With each passing the gross domestic product per capital almost doubled.
However after the crisis of 2008, the growth remain stagnant. This recession has promoted
India to think again about its strategies and policies. In 2014, the nation has rebounded its
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growth and now, it is one of the fastest growing economies of the world. India is now at 69th
position among 141 nations across the globe in relation with competitiveness index.
Key economic data as well as trends
It is quite surprising to say that after China, Japan and East Asian miracle, there is
now miracle of India in the last fifteen years in relation with annual growth. According to the
World’s bank international comparison program, India is the third largest economy of the
world in relation with GDP and is ranked after US and China.
Figure 1: GDP India
https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?
end=2020&locations=IN&start=1960&view=chart
In addition to this, the figure 2 depicts the overall contribution of competitiveness of
India over the period of time. It is clearly showing the diversity in trend over the last few
years on the varied pillars. For instance, talking in relation with health and basic education, it
has been developed across the decade. On the other hand, in regards with infrastructural
development, less improvement can be witnessed for the period after 2014 when there has
been augmentation in the public investment by the government for attracting private
resources. in addition to this, the institutional environment got worsen till the year 2014 due
to the fact that there has been growing scandals related to governance in India. Because of the
unmanageable inefficiencies, many businesses started losing faith in public as well as
governmental administrations. Nevertheless, it was also reversed after 2014.
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