Strategies, Stakeholders, Cross Cultural Management in Global Business Management

GLOBAL BUSINESS
MANAGEMENT

Abstract
The report is going to discuss the strategies, stakeholders, cross cultural management and
other factors which are associated with the company so that there is going to be effective
working. The competition in the market is high which needs to be analysed and worked upon so
that the company will be able to have stable economic factor and working of the company is
going to be higher which is a very important factor for the company to have. Tools like SWOT,
PESTLE, Marketing mix, etc. frameworks are used so that there can be effective working and
performance of the company is going to be present.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1. The content of International Business......................................................................................4
1.1 Global economy and country competitiveness......................................................................5
1.2 Key economic data and trends...............................................................................................5
2. STRATEGIES FOR GLOBAL BUSINESSES...........................................................................6
2.1 Strategic analysis...................................................................................................................6
2.2 Development of company's strategy......................................................................................7
3. STAKEHOLDERS IN INTERNATIONAL BUSINESS............................................................8
4. CROSS CULTURAL MANAGEMENT AND LEADERSHIP.................................................8
4.1 Country and regional cultural comparison.............................................................................8
4.2 Managing the cross cultural organization..............................................................................9
5. INTERNATIONAL TRADE AND INVESTMENT.................................................................10
5.1 International Trade ..............................................................................................................10
5.2. Foreign Direct Investment (FDI) .......................................................................................11
6. INTERNATIONAL MARKETING..........................................................................................11
6.1 Market intelligent and market analysis................................................................................11
6.2 Market segmentation............................................................................................................11
6.3 Managing the marketing mix...............................................................................................11
7. GLOBAL BUSINESS OPERATION........................................................................................12
7.1 The value chain....................................................................................................................12
7.2 The supply chain..................................................................................................................12
7.3 Managing quality.................................................................................................................12
8. TECHNOLOGY........................................................................................................................12
9. CUBER SECURITY..................................................................................................................12
10. SUMMARY.............................................................................................................................12
11. CONCLUSION........................................................................................................................12
12. RECOMMENDATION...........................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Global business management is defined as the way of managing business at a global level
and facilitating all opportunities which are available in the market by expanding and enhancing
the market structure of an organization.
Hotel Hyatt is a multinational UK Company which serves in the hospitality sector by
proving luxury rooms, services, food and other luxurious services to its customers. Hyatt Hotels
was founded on September 27, 1957. Hyatt has over 100,000 employees worldwide providing
services to the customers who have been guests for the hotel. The hotel provides various services
which concern quality of services that are provided to the customers and so the hotel concerns
the effectiveness and efficiency of hotel.
The report analyses essentials of hotel. This multinational hotel is favouring its services
to the customers with best of opportunities to serve. The report consist of business management
process of Hyatt hotel by defining its global economy and company competitiveness, trends
which hotel follows which are running in current market structure, the stakeholders of hotel in
the international business, cross – cultural management and leadership along with international
trade and Foreign Direct Investment (FDI) plan.
MAIN BODY
1. The content of International Business
Hyatt as said is a multinational UK company opened in 1954 by entrepreneurs Hyatt
Robert Von Dehn and Jack Dyer Crouch. In 1957, hotel was purchased by Jay Pritzker for $2.2
million and his younger brother decided that the use air travel for business will increase the
importance of building hotel which will evoke more customers who will land directly to the
airport. In 1967, company opened their Regency Hyatt house in Atlanta and Georgia
(Cherunilam, 2020). Further, John Portman designed many chains for the hotel as the business
was expanding on large scale. To manage the business of the company and to evolve and expand
the customer base by providing them facilitation and services hotel provides. In 1969, Hyatt
opened its first hotel outside United States. In 1972, Hyatt formed Elsinor Corporation, a
subsidiary to operate four queens hotel and casino and Hyatt Regency Lake Resort, Spa and

Casino. Hyatt became a private company in 1972. As Donald died in 1972 and Jay continued to
run the company.
In June 2004, all the hospitality assets owned were consolidated under a single entity called
Global Hyatt Corporation. On June 30, it changed its name to Hyatt Hotels Corporation.
1.1 Global economy and country competitiveness
For the business to get into international market they need to have creativity and
innovation with technological advancement so that company will be able to maintain their
standards and operations effectively. There are a lot of competitors which are present for Hyatt
Hotel in the market.
Hyatt hotel is having a net income of $332 million as of 2018 which is a great value for
the hotel to have for a competitive advantage which is present in market. The further report is
going to discuss the competitive advantage and competitors in market in comparison to Hyatt. Marriott- There are 176,000 employees which are working in Marriott and the company
is having $17 billion in market as well. Marriott has got a higher competitive advantage
then Hyatt in market since Hyatt is having a revenue generation of $5 billion (Hyatt,
2020). Hilton Hotels Corporation- Hilton is maintaining their performance in the market
effective which is making operations of the company higher. There are 169,000
employees working in Hilton so that they can make customer's satisfaction increase
which is a very essential factor.
 Omni Hotels & Resorts- there are just 20,000 employees working in this organization
which is making the efficiency lower than Hyatt hotel.
1.2 Key economic data and trends
There are 5 elements through which economic data and trends can be analysed which are
unemployment, GDP, population, technology infrastructure and Gini coefficient. There are a lot
of trends which are changing in Hyatt Hotel so that there are going to be higher functioning
which is going to be present. The following report is going to discuss economic and trends which
are coming in hotel so that there are going to be higher market share and base which organization
can have.

From the above figure the net operating profit after tax of Hyatt hotel in market is falling.
It is important for the organization to maintain this figure in order to be able to operate
effectively in the market. The GDP of US is improving and Hyatt is expanding themselves in
India as well which is why it is essential for company to make right investments in order to be
able to operate effectively (Rezaee, 2018). There are a lot of hotels which Hyatt has started
which are going to help the business be able to develop and expand themselves globally and that
is a great factor for organization to have for a long run.
2. STRATEGIES FOR GLOBAL BUSINESSES
There has to be effective understand of specific mix of value of businesses so that the
activities is going to be set according which is said by Michael porter. Strategies are going to
help businesses be able to operate effectively and efficiently in market as well for a long run and
brand reputation and recognition is also going to be present (Barac and et.al., 2016).
2.1 Strategic analysis
There are a lot of strategies which are present in the market so that businesses in the
market will be able to analyse their functioning and operations in market like, SWOT, PESTLE,
BCG matrix, Porter's 5 forces, etc. These tools are going to help the businesses be able to plan
Illustration 1: NOPAT of Hyatt Hotel
(Source: Welcome to Hyatt, A hospitality leader, To your portfolio, 2020)