Analysis of External Business Environment for Tasmanian Mountain Waters in China

Running head: GLOBAL BUSINESS MARKETING
Global Business Marketing
Name of the Student:
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1GLOBAL BUSINESS MARKETING
Executive Summary
The report sheds light on the factor of external business environment within the business
operations of the organization Tasmanian Mountain Waters and their product Natural Spring
Water. This analysis has been undertaken in the particular context of the nation of China
wherein the concerned organization is currently trying to expand. The report begins by
offering an overview of the organization and its product. The report also offers an overview
of the nation of China and the reasons why the nation has become the business hub of the
world in the recent times. The report next undertakes an analysis of the political, legislative,
social, economic, technological and environmental factors which are likely to wield a
significant amount of influence on the business operations of the organization and also the
marketing campaign that they are going to formulate for the product. On the basis of this, the
report offers various recommendations like establishment of manufacturing centers in China
to reduce the export cost, collaboration with national government of China, use of digital
marketing and others.

2GLOBAL BUSINESS MARKETING
Table of Contents
Introduction................................................................................................................................3
Overview of Natural Spring Water............................................................................................3
Overview of China.....................................................................................................................4
Political Factors..........................................................................................................................5
Economic Factors.......................................................................................................................6
Social Factors.............................................................................................................................7
Technological Factors................................................................................................................8
Legal Factors..............................................................................................................................8
Environmental Factors...............................................................................................................9
Recommendations......................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

3GLOBAL BUSINESS MARKETING
Introduction
Hamilton and Webster (2018) are of the viewpoint that the extensive usage of the
different kinds of innovative technologies as well as strategies has drastically changed the
nature of the business world in the contemporary times. As opined by Wetherly (2014), this
change in the nature of the business world is not only evident in the kind of products or
services that are being offered by the contemporary business enterprises to the customers but
at the same time in the kind of business strategies which are being used by the different
business enterprises. The net result of this is the fact that the business world of the
contemporary times has become much more dynamic than that of the earlier times and the
business enterprises need to take into effective consideration the external environment in
which they are operational (Tian, 2016).
Zhang and Wu (2017) are of the viewpoint that an analysis of the external business
environment is important for the organizations since it offers important information to the
organizations regarding the business opportunities that they can utilize for the growth of their
business. More importantly, an analysis of the external business environment at the same
time reveals insight information regarding the threats or the risks that the business enterprises
face on the basis of their business operations in a particular location (Prajogo, 2016). This
report will undertake an analysis of the external business environment of the organization
Tasmanian Mountain Waters and will also analyze the threats as well as opportunities which
galore their product Natural Spring Water in the nation of China.
Overview of Natural Spring Water
The organization Tasmanian Mountain Waters is an Australian organization which
intends to deliver pure as well as high quality water to the people
(Tasmanianmountainwaters.com.au, 2018). It is pertinent to note that in the present times
because of the high amount of pollution caused by the human beings the quality which is
available to them has deteriorated in a substantial manner (Ford, 2018). The consumption of
these kinds of unhygienic water adversely affects the wellbeing of the people and often stuns
their growth as well. The organization under discussion here intends to resolve this issue and
thereby tries to offer the best quality water to the customers. The product Natural Spring
Water offered by the organization under discussion can be seen as a part of the initiative of