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Kingdom of Toys: A Global Business and Social Technology Introduction

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Added on  2020-03-28

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2 Global Business and Social Technology Introduction and Background 4 Description of the Kingdom of Toys 4 Products of Kingdom of Toys 4 Unique Feature of Kingdom of Toys 5 Geographic Location and Reasoning 5 Plan for Selling the Products 5 Empathise, Define and Ideation Process 6 Description and Illustration of the Empathise Process for Business Idea 6 Involving Effective Stakeholders 6 Breaking the Ice 6 Setting of Deliverables and Expectations 6 Establishment of Boundaries 6 Development of Teams for Idea Generation 7 Compilation and Refinement of

Kingdom of Toys: A Global Business and Social Technology Introduction

   Added on 2020-03-28

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1Global Business and Social Technology
Kingdom of Toys: A Global Business and Social Technology Introduction_1
2Table of ContentsIntroduction and Background.....................................................................................................4Description of the Kingdom of Toys.....................................................................................4Products of Kingdom of Toys................................................................................................4Unique Feature of Kingdom of Toys.....................................................................................5Geographic Location and Reasoning.....................................................................................5Plan for Selling the Products..................................................................................................5Empathise, Define and Ideation Process....................................................................................6Description and Illustration of the Empathise Process for Business Idea..............................6Involving Effective Stakeholders.......................................................................................6Breaking the Ice.................................................................................................................6Setting of Deliverables and Expectations..........................................................................6Establishment of Boundaries..............................................................................................6Development of Teams for Idea Generation......................................................................7Compilation and Refinement of Ideas................................................................................7Reframing and Rethinking of Different Ideas....................................................................7Problem Solving rendered by Kingdom of Toys...................................................................7Identification and Prioritisation of the Issue......................................................................7Understanding and evaluating interests of others..............................................................7Listing, Evaluation and Selection of the Effective Option................................................8Documentation of the Agreements made...........................................................................8Monitoring and Evaluation and Contingency Planning.....................................................8Description and Illustration of the Ideation Process..............................................................8Viability of the Business Idea..............................................................................................10Market Analysis.......................................................................................................................10Overview of the Industry.....................................................................................................10
Kingdom of Toys: A Global Business and Social Technology Introduction_2
3Target Market.......................................................................................................................11Demographic Segmentation of the Target Market...........................................................11Psychographic Segmentation of the Target Market.........................................................11Behavioural Segmentation of the Target Market.............................................................11Competitor Analysis.............................................................................................................11Business and Products......................................................................................................11Strengths and Weaknesses...............................................................................................12Significance of the Target Market to the Competitors.....................................................12Competitive Advantages of Kingdom of Toys....................................................................12Branding and Logo...................................................................................................................13Branding Brief of Kingdom of Toys....................................................................................13Creation and Description of Kingdom of Toys Brand.........................................................13Description of the Logo and the Thinking behind its Design..............................................13Explanation of the Tagline...................................................................................................14Marketing Strategy on Social Media........................................................................................14Communication Strategy......................................................................................................14Facebook..........................................................................................................................14Twitter..............................................................................................................................15Six Months Calendar Plan regarding Social Media Communication..................................15References................................................................................................................................17
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4Introduction and BackgroundDescription of the Kingdom of ToysThe Kingdom of Toys is a rental business of toys based in Australia. The business is set upfor providing access to kids and their parents to different types and categories of toys whichthey could not have afforded owing to the cost of the same. The toys generated in the form ofrent are clean and safe in nature. The Kingdom of Toys runs on the business model where itcharges $4 on a daily basis which extends to $10 for a weekly basis and $30 for customerskeeping toys on rent for a month. Products of Kingdom of ToysKingdom of Toys is basically focused on renting toys to customers based on their budget andneeds. Different types of toys both remote and non-remote operated, battery operated andnon-battery operated and also individual toys and sets are sold or rented to customers. [ CITATION Wil08 \l 1033 ][ CITATION Wil08 \l 1033 ]
Kingdom of Toys: A Global Business and Social Technology Introduction_4

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