Global Business Strategies Report 2022

Global business
strategies

Global business strategies 1
Contents
Global strategy of Huawei.........................................................................................................2
How can be global strategy now................................................................................................4
References..................................................................................................................................6

Global business strategies 2
Global strategy of Huawei
The global strategy used by Huawei in the US includes the following
The factors determining the scope of Huawei are 5G technology, powerful strategy to enter
into the markets, brick and mortar stores, automation of the activities, robust brand portfolio,
robust dealer community, robust distribution network, and strong free cash inflow. Other than
this, strong dealer community, positive record of evolving new products, government green
drive and new customers from the online channels add to the scope of Huawei.
The culture of Huawei is the key to success. The company generates more revenue from
international operations as compared to the operations in China. Huawei is having strong
leaders who are having customer-oriented attitude. The company built highest wireless
communication base station in the globe. The culture of Huawei is made up of employee’s
dedication. It is the greatest way to attain opportunities and in the determination of the
success of the company. The long term thinking and gradual decision making are used by
Huawei focusing on the way to attain opportunities. On the other side, factors like posing a
threat to national security can lead to the failure of the company. Huawei offers access to the
source code for GCHQ specialists which have resulted in the threats. Add on moderate failure
of explaining substantial security concerns causes to the failure of Huawei around the globe
(Hotho, Lyles & Easterby‐Smith, 2015).
The balanced scorecard of Huawei in the customer perspective is in the form of innovative
knowledge, product, process or technology as a solution to the specific problem. In the
internal business perspective, Huawei specifically adapts in order to content shareholders and
customers. The innovation and learning perspective of Huawei undertakes changes and
enhancements to realize the needs of the company in order to make its vision. The financial
perspective as a part of balanced scorecard recognizes how people wish to be observed by the
shareholders (Han & Sohn, 2016).
The SWOT analysis defines the strength in the form of large product portfolio, technological
innovation, leading position in the mobile industry, competitive pricing and global presence.
the weakness of Huawei has been identified in the form of great number of controversies and
spoiled image, and weak position in US. Huawei is having opportunities such as 5G and AI,