Global Business Strategy

Global Business Strategy
Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................4
How does the company respond to the changes in socio-economic and political landscape? Justify you
answer with examples..............................................................................................................................4
Elaborate on the positive and negative effects of Amazon on economic development............................5
TASK 2.......................................................................................................................................................6
What global strategies have the company adopted to extend the long- term success of the company......6

How does a global value chain analysis of the company strengthen its competitive advantage?.............7
Does the company reap any benefits from Global Partner Network and how sustainable are they?........8
TASK 3.......................................................................................................................................................9
How does the company formulate their business strategies in response to the challenges of
internationalization?................................................................................................................................9
Will an impending Brexit affect the company you chose in terms of Operations and Overall
profitability? What is the role of international organizations in ensuring smooth international trade?. .10
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................13

INTRODUCTION
Global business strategy refers to the organisational actions or activities taken while to
complete and expand in the global market. Strategy of global business related to pursue business
products and services into international market by building plans for targeting growth beyond
national borders in order to remain competitive in marketplace. Respective strategies related with
the developing strategies to meet the organisational short term as well as long term goals to
effectively achieving objects (Cline, 2019). It is very potential for organization to get difference
in national business development strategy in the competitive world by accessing requirements of
consumers to remain competitive. For an organization it is very much important for an
organization to access important knowledge and information to respond in positive manner in
regards of socio economic and political landscape for gaining desirable outcomes. it has been
analyze that in surroundings many kinds of changes occurs that directly impact on the
organisational works and activities. While an organization operates in business environment they
directly contributes in the economic development in both the positive and negative manner. in
that regards analysis of aspects plays very important role in building strategies and tactics to
remain competitive in the market place. To gain sustainability and gain higher level of
profitability an organization required to enlarge their boundaries by using expansion strategies in
potential manner. Value in product and services plays very much important role, by using it
organization can be able to influence the purchasing decisions of consumers. To pass the values
to end users organization adopts the strong value chain in which products and services transport
in a systematic chain (Nuruzzaman, Gaur and Sambharya, 2019). To provide one of best
products and services organization need to formulate organisational strategies and tactics by
analyzing major challenges such as superior competitor, economy downturns and many more.
Respective report is based on the Amazon which is an American multinational technology
organization focus on e commerce, cloud computing, digital streaming and usage of AI.
Respective report is based on the major strategies adopted by organization while they aimed to
expand in the international marketplace. To build strategies it is essential to respond changes in
socio economic and political landscape. Further it elaborates the positive and negative effects in
organisational economic development and value chain analysis for gaining competitive

advantage. Finally it includes the benefits of global partner network and way of formulation of
strategies in challenge of internationalization.
TASK 1
How does the company respond to the changes in socio-economic and political landscape?
Justify you answer with examples.
Change in the global climate is one of the most critical challenge in front of an
organization while the aimed to expand at global market place (Contractor and et.al., 2019). It is
responsibility of marketers to accumulate necessary knowledge and information regarding
changes occurs in external business environment and respond in positive manner by framing
strategies and tactics in potential manner. there are various kinds of changes takes place in
external business environment such as social, economic and political by using PESTEL analysis
of specified region provide important information to put one of best efforts.
There are no. of factors that pressurize an organization to operate at global level that is increase
in global level competition. In context of Amazon they operate at world wide level and in that
regards need to understand the changes in economic environment in potential manner. the
another factor is social changes that helps to organization to bring changes in their existing
products and services. in context of Amazon they analyze that people are more techno oriented
and wants to standardized their life. In that series they deal from online mode and access to
artificial intelligence. To remain always competitive organization put one of their best efforts in
conducting research and development and adaptation of technological advance tools and
techniques. Due to liberalization and globalization in the marketplace all companies can be able
to trade in all over the world that not only helps to serve large no. of consumers but also helps in
gaining higher level of profitability (Cuervo‐Cazurra, Mudambi and Pedersen, 2019). To prosper
business at international landscape Amazon all favor to build networking with other international
organization to remain competitive in business environment. In 2017 It has been reported by
Federal Trade commission that they approved the merger in between Amazon and Whole foods
market that helps to access the large no. of consumers and gain higher level of profitability
positively. In economic changes consist of advent of Brexit that impact the business activities of
all businesses in adverse manner. in that aspect to overcome from the aspect respective