Global Business Strategy

Running head: GLOBAL BUSINESS STRATEGY
Global business strategy

Global Business Strategy 1
Executive Summary:
Global business strategy helps the organization working on the international level to achieve
their objectives in the desired manner. It includes the strategies that are related to managing
the business in different countries so that profitability can be increased from all the invested
resources in its business. This report describes some important tools that can be helpful in
framing global business strategy by the firms who are going to diversify their markets.
Further, the report shows the external environment of Amazon India with the help of strategic
analytical tool of analyses. At the end of the report, a conclusion has been drawn on the basis
of the understanding of the study to provide the overview of the report.

Global Business Strategy 2
Table of Contents
Introduction:...............................................................................................................................3
Evaluation of different internal and external strategic environment analytical tools:...............3
SWOT analysis:......................................................................................................................4
Pestle Analyses:......................................................................................................................4
Porter’s Five Forces Framework:...........................................................................................4
Analyses of the internal environment of Amazon:....................................................................5
Amazon India:............................................................................................................................6
Political environment:............................................................................................................6
Economic factors:...................................................................................................................7
Social Factors:........................................................................................................................7
Technological Factor:.............................................................................................................7
Legal and Environmental Factors:..........................................................................................7
References..................................................................................................................................9

Global Business Strategy 3
Introduction:
The global business strategy is a term that covers three type of areas namely, multinational,
global and international strategies. The three areas are related to some specific strategies that
are framed to facilitate an organization to achieve its objective by expanding its business at
international level. While developing global business strategy, an organization is required to
distinguish between main three forms of global expansion that includes organization's current
international position, capabilities, and available resources. If a company mainly focuses on
developing its home market than its steps outside its home and regular market are considers
as international strategies (Lasserre, 2017). For better understanding the concept of global
business strategies this report is going to describe entry moves of Amazon in India. Amazon
is a multinational company having it’s headquartered in Seattle, Washington. It is one of the
top ten companies providing online retailing services in almost all the leading nations. The
company started its business as a virtual book service provider in it’s headquartered location.
AS the time passes, it expands its business into various diversified areas (John B &
Parboteeah, 2011).
Furthermore, this reports also describe the global business strategies of Amazon which are
used by the company in India, one to most important of its host countries. The data for this
purpose has been collected from online sources like official website of Amazon, articles
published by the relevant sources of international level. Data has also been collected form
some books and recent journal articles to evaluate the strategies of Amazon in the host
country. The findings are used to evaluate internal and external environment of the company
in India to review the performance of the company. This report summarizes the overall use
and impact of global strategies of Amazon in India to establish an understanding and
importance of using global business strategies in an effective manner. (Hill, 2011).
Evaluation of different internal and external strategic environment analytical tools:
Business analysis tools are useful techniques and models that can help an organization to
development an understanding about its internal and external business environment and act
more strategically to manage the environment. There are more than Dozen tools are available,
but some of them are frequently used in comparison to others. These can be summarized as
follows:
 SWOT analysis
 PESTLE analysis