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Global Business Strategy for Enterprise

   

Added on  2020-01-28

15 Pages4286 Words70 Views
Business DevelopmentMaterials Science and EngineeringLanguages and CultureEconomics
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GLOBAL BUSINESSSTRATEGY
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Techniques of analysing the business environment..............................................................31.2 Analysing the micro environmental factors..........................................................................41.3 Analysing the macro environmental factors.........................................................................51.4 The impact of international business environment on an organisation.................................6TASK 2............................................................................................................................................62.1 The extent of globalisation on organisations........................................................................62.2 Benefits, opportunities and challenges of globalisation........................................................82.3 Structures of organisations operating in international markets.............................................92.4 International operations of an organisation.........................................................................10TASK 3..........................................................................................................................................113.1 The moral and ethical questions faced by organisations in an international environment.113.2 Conflicts between corporate strategy and ethical and social responsibilities.....................113.3 Legislation, regulation and guidance relating to corporate social responsibility................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14Illustration IndexIllustration 1: Factors of Globalisation............................................................................................8Illustration 2: Global structure.......................................................................................................10
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INTRODUCTIONGlobal business strategy is termed as a set of action plans that are highly beneficial inachieving greater form of results from international market. The process of expanding thebusiness in global market has helped many organisations and corporate to gain higher level ofprofits and establish strong position (Teece, 2010). Similar to this, the report is providinginformation about the significance, structuring and implication of global business strategy for anenterprise that are to be addressed and evaluated by their management in order to attain the entirekind of opportunities and to direct the business to a greater level of achievements. 'TASK 11.1 Techniques of analysing the business environmentIt is necessary for an organisation and their management to lead the business to betterheights and mark a strong presence in their targeted market. For this, the management team ofbusiness needs to address the whole information about their aimed market and their effectivenessin accomplishing the targets. In that context, they must follow and adopt the structure oftechniques which are useful in analysing the fruitful information about the business which are asfollows:Environmental analysis and diagnostics – This technique is effective in assessing bettercontent for developing and creating a global business strategy. The main concept of thistechnique is to analysis the entire structure of the organisational environment whichincludes internal and external state of elements (Olson, Slater and Hult, 2005). Environmental Audit – The process of environmental audit starts with conductinginternal and external audit which is to be effectively processed and executed in order togain the best form of results. This technique is facilitating the management team inaddressing the entire kind of internal and external factors that are useful in determiningthe dimensions of global strategy. PESTLE – It is one of the most preferred method for assessing the number of factorssupporting and opposing the business in international market. In includes the factorsrelated to the political, economical, social, technological, legal and environmental aspects(Peng, Wang and Jiang, 2008). This helps the organisation in determining the level ofimpact they are going to face in global market.
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‘Five forces’ analysis – This method is specified as the most trenchant technique foraddressing the forces that are impacting the international business of the organisationeither in negative form or in positive manner. It comprises five forces which are:◦Impacts of entrants of participants in the market◦Bargaining power of buyers◦Bargaining power of suppliers◦Competitive rivalry ◦Threats of substitutesFor instance, McDonald's generally adopts the PESTLE method and environmental auditin order to determine the whole group of opposing and promoting factors. Both of thesetechniques helps the cited company in creating, developing and implementing a strong andperfect set of global strategy. 1.2 Analysing the micro environmental factorsThe set of internal factors that are impacting the international business strategy and themarket of the organisation are termed as micro environmental elements. It is necessary for anenterprise and their management team to describe a perfect global strategy by assessing the levelof micro environmental factors present in their business (Robinson, Sherwood and DePaolo,2010). For instance, the following are micro-environmental factors that are addressed byconducting an analysis in context of McDonald's:Stakeholders – The group of business participants and their involvement in he businessfunctions are directly linked with the effectiveness of enterprise to achieve greater set ofvalues and implement better business strategy. The stakeholders are the members ofbusiness which include the shareholders, suppliers, trade unions, ministers, partners, etc.Competitors – They are determined as the most impacting factors of micro environmentalbusiness which generally influence the business and their profit earning capacities. It isnecessary for an enterprise to evaluate the number of competitors present in their market,their offered products and their competing level (Cullen and Parboteeah, 2009). Customers – It is ascertained as the main micro environmental factor that are directlylinked with the business capabilities of earning profits and gaining higher level ofresponse from the market. The involvement of customers and their overall attractionassist the organisation in achieving greater forms of results and success.
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