Porter's Sustainable Competitive Advantage
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GLOBAL BUSINESS STRATGEY CONTENTS INTRODUCTION 1 BRIEF BACKGROUND OF MARKS AND SPENCER 1 INTERNAL ANALYSIS 1 SWOT analysis 2 EXTERNAL ANALYSIS 3 DETERMINING SUSTAINABLE COMPETITIVE ADVANTAGE 5 Competitive advantage 5 Competitive advantage Model 5 STRATEGIC RECOMMENDATION 6 CONCLUSION 7 REFERENCES 8 TABLE OF FIGURES Figure 1: Porter's sustainable competitive advantage model 5 INTRODUCTION The success and failure of